Event social responsibility: A note to improve outcomes for sponsors and events
Author
Abstract
Suggested Citation
DOI: 10.1016/j.jbusres.2015.01.017
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Lacey, Russell & Close, Angeline G. & Finney, R. Zachary, 2010. "The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness," Journal of Business Research, Elsevier, vol. 63(11), pages 1222-1228, November.
- Yuhei Inoue & Aubrey Kent, 2014. "A Conceptual Framework for Understanding the Effects of Corporate Social Marketing on Consumer Behavior," Journal of Business Ethics, Springer, vol. 121(4), pages 621-633, June.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Ahmet Tuz & Begum Sertyesilisik, 2020. "Finding and Minding the Gaps in State-Of-The-Art Lean and Green Marketing in the Construction Industry," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(2), pages 187-203.
- Kinga Ráthonyi-Ódor & Éva Bácsné Bába & Anetta Müller & Zoltán Bács & Gergely Ráthonyi, 2020. "How Successful Are the Teams of the European Football Elite off the Field?—CSR Activities of the Premier League and the Primera División," IJERPH, MDPI, vol. 17(20), pages 1-31, October.
- Inoue, Yuhei & Heffernan, Caroline & Yamaguchi, Taku & Filo, Kevin, 2018. "Social and charitable impacts of a charity-affiliated sport event: A mixed methods study," Sport Management Review, Elsevier, vol. 21(2), pages 202-218.
- Inoue, Yuhei & Funk, Daniel C. & McDonald, Heath, 2017. "Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment," Journal of Business Research, Elsevier, vol. 75(C), pages 46-56.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Menno D. T. Jong & Mark Meer, 2017. "How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities," Journal of Business Ethics, Springer, vol. 143(1), pages 71-83, June.
- Hills, Stephen & Walker, Matthew & Barry, Adam E., 2019. "Sport as a vehicle for health promotion: A shared value example of corporate social responsibility," Sport Management Review, Elsevier, vol. 22(1), pages 126-141.
- Won‐Moo Hur & Tae‐Won Moon & Hanna Kim, 2020. "When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1878-1891, July.
- Walsh, Gianfranco & Bartikowski, Boris, 2013. "Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally," Journal of Business Research, Elsevier, vol. 66(8), pages 989-995.
- Georgia Lagoudaki & Efi Tsitskari & Thomas Karagiorgos & Georgia Yfantidou & George Tzetzis & George Tsiotras, 2024. "Corporate Social Responsibility and Consumer Behavior in Sports: Exploring and Adapting a Participatory Sports Scale," Sustainability, MDPI, vol. 16(14), pages 1-18, July.
- Kang, Taeahn & Matsuoka, Hirotaka, 2023. "The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship," Journal of Business Research, Elsevier, vol. 156(C).
- Edson Costa Alves & Marcia Juliana d’Angelo, 2023. "Does the Signaling of Hiring Offenders Impact Corporate Reputation?," Corporate Reputation Review, Palgrave Macmillan, vol. 26(2), pages 133-149, May.
- Bee, Colleen & King, Jesse & Stornelli, Jason, 2021. "Are you with us or against us? The role of threat and anger in sport sponsorship," Journal of Business Research, Elsevier, vol. 124(C), pages 698-707.
- Truong Hoang Anh Tho & Chih-Hung Wang & Ya-Yun Tang, 2017. "Exploring the Effect of TV Sponsorship on Sponsor Brand Commitment in an Emerging Economy," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 221-239, August.
- Waku Ogiso & Hiroaki Funahashi & Yoshiyuki Mano, 2022. "Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?," Social Sciences, MDPI, vol. 11(8), pages 1-18, August.
- Shanyong Wang & Jing Wang & Feng Yang & Yu Wang & Jun Li, 2018. "Consumer familiarity, ambiguity tolerance, and purchase behavior toward remanufactured products: The implications for remanufacturers," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1741-1750, December.
- Park, Sangchul & Ahn, Sungsook & Kim, Sanghoon, 2024. "Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Saraiva, Andrea & Pinto, Patrícia & Agapito, Dora, 2015. "Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 175-192.
- Jaskirat Singh Rai & Apar Singh, 2020. "The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League," IIM Kozhikode Society & Management Review, , vol. 9(2), pages 202-212, July.
- Zhang, Yunen & Shao, Wei & Quach, Sara & Thaichon, Park & Li, Qianmin, 2024. "Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
- Virginia S. Harrison & Michail Vafeiadis & Joseph Bober, 2022. "Greening Professional Sport: How Communicating the Fit, Proximity, and Impact of Sustainability Efforts Affects Fan Perceptions and Supportive Intentions," Sustainability, MDPI, vol. 14(6), pages 1-21, March.
- Schyvinck, Cleo & Willem, Annick, 2018. "A typology of cause-related marketing approaches in European professional basketball," Sport Management Review, Elsevier, vol. 21(4), pages 347-362.
- Otilia Vanessa Cordero-Ahiman & Jorge Leonardo Vanegas & Cecilia Alexandra Fernández-Lucero & Daniela Fernanda Torres-Torres & Víctor Dante Ayaviri-Nina & Gabith Miriam Quispe-Fernández, 2022. "Responsible Marketing in the Traffic Light Labeling of Food Products in Ecuador: Perceptions of Cuenca Consumers," Sustainability, MDPI, vol. 14(6), pages 1-17, March.
- Le Thi Thanh Xuan & Tran Tien Khoa & Nguyen Pham Nhu An, 2017. "Effects of perceived corporate social responsibility practices on customers’ satisfaction and perceived value – A study in the food industry in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 7(2), pages 3-14.
- Patrick Hartmann & Paula Fernández & Vanessa Apaolaza & Martin Eisend & Clare D’Souza, 2021. "Explaining Viral CSR Message Propagation in Social Media: The Role of Normative Influences," Journal of Business Ethics, Springer, vol. 173(2), pages 365-385, October.
More about this item
Keywords
Experiential marketing; Event marketing effectiveness; Sponsorship; Corporate social responsibility; Business of sport;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:68:y:2015:i:9:p:1982-1986. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.