Maintaining or changing a drinking behavior? GOKA's short-term outcomes
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DOI: 10.1016/j.jbusres.2015.03.015
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References listed on IDEAS
- Fry, Marie-Louise, 2011. "Seeking the pleasure zone: Understanding young adult’s intoxication culture," Australasian marketing journal, Elsevier, vol. 19(1), pages 65-70.
- Brennan, Linda & Binney, Wayne, 2010. "Fear, guilt, and shame appeals in social marketing," Journal of Business Research, Elsevier, vol. 63(2), pages 140-146, February.
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- Julie Dalgaard Guldager & Satayesh Lavasani Kjær & Ulrike Grittner & Christiane Stock, 2022. "Efficacy of the Virtual Reality Intervention VR FestLab on Alcohol Refusal Self-Efficacy: A Cluster-Randomized Controlled Trial," IJERPH, MDPI, vol. 19(6), pages 1-18, March.
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Keywords
Binge drinking; Alcohol; Adolescents; Social marketing; Online games; Edutainment; Randomized control trial;All these keywords.
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