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Hotel marketing strategies in turbulent times: Path analysis of strategic decisions

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  • Martin, Drew
  • Isozaki, Mark

Abstract

The hotel industry has been hit hard by the economic recession. Given the economic challenges facing businesses have not been seen since the Great Depression, hotel executives are making unstructured or first-time decisions, responding to the current business climate. Using McCracken's (1988) long interview method, four Pacific Asia hotel executives provide insights of how two major hotel chains develop new strategies in these turbulent times. To provide structure to these insights, Mintzberg, Raisinghani, and Théorêt's (1976) unstructured strategic decision making model provides a template to map problems or opportunities and alternative development and selection.

Suggested Citation

  • Martin, Drew & Isozaki, Mark, 2013. "Hotel marketing strategies in turbulent times: Path analysis of strategic decisions," Journal of Business Research, Elsevier, vol. 66(9), pages 1544-1549.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:9:p:1544-1549
    DOI: 10.1016/j.jbusres.2012.09.017
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    References listed on IDEAS

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    2. Larimo, Jorma, 1995. "The foreign direct investment decision process: Case studies of different types of decision processes in finnish firms," Journal of Business Research, Elsevier, vol. 33(1), pages 25-55, May.
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    Cited by:

    1. Xu, Xun, 2020. "Examining an asymmetric effect between online customer reviews emphasis and overall satisfaction determinants," Journal of Business Research, Elsevier, vol. 106(C), pages 196-210.
    2. Santos, Maria & Brochado, Ana & Esperança, José, 2016. "Foreign direct investment patterns of global hotel chains," Journal of Business Research, Elsevier, vol. 69(11), pages 5235-5240.
    3. Roger Marshall & David Bibby & Na WoonBong, 2013. "Making Sense of Complex Marketing Decision Systems: Decision System Analysis," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 12(2), pages 121-130, December.
    4. Yang, Bi & Mattila, Anna S., 2020. "Consumer responses to savings message framing," Annals of Tourism Research, Elsevier, vol. 84(C).

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