Price-matching guarantees: Influences on pricing strategy in a market with asymmetric firms
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DOI: 10.1016/j.jbusres.2011.02.039
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References listed on IDEAS
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Cited by:
- Diana Maria Vrânceanu & Ionel Dumitru, 2016. "An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 109-114, July.
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Keywords
Price-matching guarantees; Price discrimination; Consumer loyalty;All these keywords.
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