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Channel relationship factors in cross-cultural contexts: Antecedents of satisfaction in a retail setting

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  • Runyan, Rodney C.
  • Sternquist, Brenda
  • Chung, Jae-Eun

Abstract

Recent meta-analyses of the channels relationship literature show gaps in the research. The current study seeks to fill several of those gaps by examining the effect of cultural characteristics on relational constructs in retail buyer-supplier settings in the U.S. and Japan. The study also investigates the under-researched construct of conflict, and the role conflict plays in mediating relationship satisfaction. Results of the analysis of structural equation models indicate that for the antecedents of conflict, little differences exist between cultures. However, differences in how those antecedents affect conflict and conflict's role as a mediator are elucidated.

Suggested Citation

  • Runyan, Rodney C. & Sternquist, Brenda & Chung, Jae-Eun, 2010. "Channel relationship factors in cross-cultural contexts: Antecedents of satisfaction in a retail setting," Journal of Business Research, Elsevier, vol. 63(11), pages 1186-1195, November.
    • Handle: RePEc:eee:jbrese:v:63:y:2010:i:11:p:1186-1195
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    References listed on IDEAS

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    1. Yuko Aoyama, 2007. "Oligopoly and the structural paradox of retail TNCs: an assessment of Carrefour and Wal-Mart in Japan," Journal of Economic Geography, Oxford University Press, vol. 7(4), pages 471-490, July.
    2. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    3. Rose, Gregory M. & Shoham, Aviv & Neill, Stern & Ruvio, Ayalla, 2007. "Manufacturer perceptions of the consequences of task and emotional conflict within domestic channels of distribution," Journal of Business Research, Elsevier, vol. 60(4), pages 296-304, April.
    4. DeConinck, James & Bachmann, Duane, 2005. "An analysis of turnover among retail buyers," Journal of Business Research, Elsevier, vol. 58(7), pages 874-882, July.
    5. Jean L Johnson & Tomoaki Sakano & Naoto Onzo, 1990. "Behavioral Relations in Across-Culture Distribution System: Influence, Control and Conflict in U.S., Japanese Marketing Channels," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(4), pages 639-655, December.
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    Cited by:

    1. Wesley James Johnston & Angelina Nhat Hanh Le & Julian Ming-Sung Cheng, 2018. "A meta-analytic review of influence strategies in marketing channel relationships," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 674-702, July.
    2. Gonçalves, Helena Milagre Martins, 2013. "Multi-group invariance in a third-order factorial model: Attribute satisfaction measurement," Journal of Business Research, Elsevier, vol. 66(9), pages 1292-1297.

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