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A system dynamics model as a decision aid in evaluating and communicating complex market entry strategies

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  • Otto, Peter

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  • Otto, Peter, 2008. "A system dynamics model as a decision aid in evaluating and communicating complex market entry strategies," Journal of Business Research, Elsevier, vol. 61(11), pages 1173-1181, November.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:11:p:1173-1181
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    References listed on IDEAS

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    1. Glen L. Urban & John R. Hauser & John H. Roberts, 1990. "Prelaunch Forecasting of New Automobiles," Management Science, INFORMS, vol. 36(4), pages 401-421, April.
    2. John D. Sterman, 1989. "Modeling Managerial Behavior: Misperceptions of Feedback in a Dynamic Decision Making Experiment," Management Science, INFORMS, vol. 35(3), pages 321-339, March.
    3. Sterman, John D., 1989. "Misperceptions of feedback in dynamic decision making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 43(3), pages 301-335, June.
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    Cited by:

    1. Pagani, Margherita & Otto, Peter, 2013. "Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system," Journal of Business Research, Elsevier, vol. 66(9), pages 1568-1575.
    2. Andrea Caporuscio & Francesco Schiavone & Fabian Bernhard & Octavio Escobar, 2023. "The role of B2B digital platforms for managing future worldwide crisis. A strategic sensitivity framework for exploiting the breakthrough technological innovations," Post-Print hal-04414611, HAL.
    3. Darren Nel & Araz Taeihagh, 2024. "The soft underbelly of complexity science adoption in policymaking: towards addressing frequently overlooked non-technical challenges," Policy Sciences, Springer;Society of Policy Sciences, vol. 57(2), pages 403-436, June.

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