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More information, stronger effectiveness? Different group package tour advertising components on web page

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  • Wang, Kuo-Ching
  • Chou, Shu-Hui
  • Su, Che-Jen
  • Tsai, Hsin-Yi

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  • Wang, Kuo-Ching & Chou, Shu-Hui & Su, Che-Jen & Tsai, Hsin-Yi, 2007. "More information, stronger effectiveness? Different group package tour advertising components on web page," Journal of Business Research, Elsevier, vol. 60(4), pages 382-387, April.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:4:p:382-387
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    References listed on IDEAS

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    1. Rosen, Deborah E. & Purinton, Elizabeth, 2004. "Website design: Viewing the web as a cognitive landscape," Journal of Business Research, Elsevier, vol. 57(7), pages 787-794, July.
    2. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
    3. Lurie, Nicholas H, 2004. "Decision Making in Information-Rich Environments: The Role of Information Structure," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(4), pages 473-486, March.
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    Cited by:

    1. Beatriz Moliner-Velázquez & Maria Fuentes-Blasco & Irene Gil-Saura, 2021. "Segmenting customers according to online word-of-mouth about hotels," Service Business, Springer;Pan-Pacific Business Association, vol. 15(1), pages 103-130, March.
    2. Yeshika Alversia, 2019. "The Influence of Online Review on Consumers' Purchase Intention," GATR Journals jmmr225, Global Academy of Training and Research (GATR) Enterprise.
    3. Peter Gordon Roetzel, 2019. "Information overload in the information age: a review of the literature from business administration, business psychology, and related disciplines with a bibliometric approach and framework developmen," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 479-522, December.
    4. Sicilia, Maria & Ruiz, Salvador, 2010. "The Effect of Web-Based Information Availability on Consumers' Processing and Attitudes," Journal of Interactive Marketing, Elsevier, vol. 24(1), pages 31-41.
    5. Cauberghe, Verolien & De Pelsmacker, Patrick, 2010. "The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses," Journal of Interactive Marketing, Elsevier, vol. 24(4), pages 297-308.
    6. Vila, Jose & Gomez, Yolanda, 2016. "Extracting business information from graphs: An eye tracking experiment," Journal of Business Research, Elsevier, vol. 69(5), pages 1741-1746.
    7. Min, Kyeong Sam & Martin, Drew & Jung, Jae Min, 2013. "Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors," Journal of Business Research, Elsevier, vol. 66(6), pages 759-764.
    8. Xu, Xianying & Huang, Yinghua, 2019. "Restaurant information cues, Diners’ expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 231-241.
    9. Yu-I Lee & Ching-Hsun Chang & Yu-Shan Chen, 2013. "The influence of novelty, flexibility, and synergy of package tours on tourist satisfaction: an analysis of structural equation modeling (SEM)," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(4), pages 1869-1882, June.
    10. Horng, Jeou-Shyan & (Simon) Tsai, Chen-Tsang, 2010. "Government websites for promoting East Asian culinary tourism: A cross-national analysis," Tourism Management, Elsevier, vol. 31(1), pages 74-85.
    11. José-Alberto Castañeda & Dolores M. Frías-Jamilena & Miguel A. Rodríguez-Molina & Adam Jones, 2020. "Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 759-773, December.

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