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Process heuristics in organizational buying: Starting to fill a gap

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  • Barclay, Donald W.
  • Bunn, Michele D.

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  • Barclay, Donald W. & Bunn, Michele D., 2006. "Process heuristics in organizational buying: Starting to fill a gap," Journal of Business Research, Elsevier, vol. 59(2), pages 186-194, February.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:2:p:186-194
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    References listed on IDEAS

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    1. Johnston, Wesley J. & Lewin, Jeffrey E., 1996. "Organizational buying behavior: Toward an integrative framework," Journal of Business Research, Elsevier, vol. 35(1), pages 1-15, January.
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    Cited by:

    1. Homburg, Christian & Klarmann, Martin & Schmitt, Jens, 2010. "Brand awareness in business markets: When is it related to firm performance?," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 201-212.
    2. Julian Gaus & Sven Wehking & Andreas H. Glas & Michael Eßig, 2022. "Economic Sustainability by Using Life Cycle Cost Information in the Buying Center: Insights from the Public Sector," Sustainability, MDPI, vol. 14(3), pages 1-28, February.
    3. Reichert, Michael Justus & Fantapié-Altobelli, Claudia, 2016. "Country-of-origin effects in industrial goods markets: Do country-of-origin image effects differ for different buying center members?," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 9(2), pages 623-649.
    4. Torsten Bornemann & Martin Klarmann & Martin Moosbrugger, 2020. "Verhaltenswissenschaftliche Forschung zum organisationalen Einkaufsverhalten: Überblick über die Marketingliteratur [Behavioral B2B Buying Research—An Overview of the Marketing Literature]," Schmalenbach Journal of Business Research, Springer, vol. 72(4), pages 447-478, December.
    5. Makkonen, Hannu & Olkkonen, Rami & Halinen, Aino, 2012. "Organizational buying as muddling through: A practice–theory approach," Journal of Business Research, Elsevier, vol. 65(6), pages 773-780.

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