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Profiling pharmaceutical allergy medications by symptoms and their relief: A study of consumer perceptions

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  • Gould, Stephen J.
  • Oakes, Leslie S.
  • Considine, Judith M.

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  • Gould, Stephen J. & Oakes, Leslie S. & Considine, Judith M., 1997. "Profiling pharmaceutical allergy medications by symptoms and their relief: A study of consumer perceptions," Journal of Business Research, Elsevier, vol. 40(3), pages 199-206, November.
    • Handle: RePEc:eee:jbrese:v:40:y:1997:i:3:p:199-206
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    References listed on IDEAS

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    1. Dillon, William R & Mulani, Narendra & Frederick, Donald G, 1989. "On the Use of Component Scores in the Presence of Group Structure," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 106-112, June.
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    Cited by:

    1. Harrison, Robert L., 2013. "Using mixed methods designs in the Journal of Business Research, 1990–2010," Journal of Business Research, Elsevier, vol. 66(11), pages 2153-2162.

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