Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison
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DOI: 10.1016/j.jbusres.2024.115024
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Keywords
Virtual influencers; Uncanny valley; Parasocial relationships; Autonomy; Trustworthiness; Anthropomorphism;All these keywords.
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