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Toward an integration of blockchain technology in the food supply chain

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  • Cozzio, Claudia
  • Viglia, Giampaolo
  • Lemarie, Linda
  • Cerutti, Stefania

Abstract

The traceability of what we eat is a lingering issue. Blockchain enables transparency across the value chain as it tracks a product’s origin, location, and history. In this work we adopt a mix-method approach - experiment plus qualitative evidence - to understand why consumers consider the traceability offered by blockchain important and what are the barriers that suppliers face when considering blockchain adoption. Our findings show that, when the food is local, blockchain increases consumers’ trust and, in turn, attitudes and behaviors toward the sharing experience. On the supply side, we find that, while operators see key benefits in blockchain adoption – including enhanced trust, they are still hesitant in using the technology because of a greater need for intra-organizational support and a concern in data sharing. By looking at both consumers and suppliers, we offer a complete picture on the integration of blockchain technology in the food supply chain.

Suggested Citation

  • Cozzio, Claudia & Viglia, Giampaolo & Lemarie, Linda & Cerutti, Stefania, 2023. "Toward an integration of blockchain technology in the food supply chain," Journal of Business Research, Elsevier, vol. 162(C).
    • Handle: RePEc:eee:jbrese:v:162:y:2023:i:c:s0148296323002679
    DOI: 10.1016/j.jbusres.2023.113909
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    References listed on IDEAS

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    Cited by:

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    2. Gajendra Liyanaarachchi & Giampaolo Viglia & Fidan Kurtaliqi, 2024. "Addressing challenges of digital transformation with modified blockchain," Post-Print hal-04440365, HAL.
    3. Tan, Teck Ming & Salo, Jari & Brashear Alejandro, Thomas G. & Wei-Han Tan, Garry & Ooi, Keng-Boon & Dwivedi, Yogesh K., 2024. "Guest editorial: A blockchain-based approach to marketing in the sharing economy," Journal of Business Research, Elsevier, vol. 177(C).
    4. Gschnaidtner, Christoph & Dehghan, Robert & Hottenrott, Hanna & Schwierzy, Julian, 2024. "Adoption and diffusion of blockchain technology," ZEW Discussion Papers 24-018, ZEW - Leibniz Centre for European Economic Research.
    5. Antsipava, Dasha & Strycharz, Joanna & van Reijmersdal, Eva A. & van Noort, Guda, 2024. "What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives," Journal of Business Research, Elsevier, vol. 171(C).

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