Role of group cohesiveness in targeted mobile promotions
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DOI: 10.1016/j.jbusres.2021.01.030
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- Huang, Rui & Huang, Minxue & Zhao, Jing & Liu, Yuan, 2024. "Absence makes the heart grow fonder: The interactive effect of crowding information and spatial distance on consumers’ patronage intention," Journal of Business Research, Elsevier, vol. 176(C).
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Keywords
Mobile promotion; Targeted promotion; Social network; Group; Cohesiveness; Measurement;All these keywords.
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