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Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site

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  • Gallarza, Martina G.
  • Maubisson, Laurent
  • Rivière, Arnaud

Abstract

PERVAL (PERceived VALue) scale has been frequently replicated and adapted in tourism to measure consumer value; however, EVS (Experiential Value Scale) better reflects the experiential nature of tourism consumption. Focusing on a famous cultural heritage site in France (Chambord castle), this research compares PERVAL and EVS by replicating them as concisely as possible. The results of a quantitative survey of 402 visitors show the similarities and dissimilarities between these two scales regarding their psychometric properties, predictive ability, practicality, and actionability. In contrast to a literature review (favoring PERVAL scale for tourism), this research underlines the complementary nature of these two scales and advises researchers to choose a scale in keeping with their focus, because while PERVAL offers a broader view of consumer value, EVS offers a close-up of the experiential aspects.

Suggested Citation

  • Gallarza, Martina G. & Maubisson, Laurent & Rivière, Arnaud, 2021. "Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site," Journal of Business Research, Elsevier, vol. 126(C), pages 614-623.
    • Handle: RePEc:eee:jbrese:v:126:y:2021:i:c:p:614-623
    DOI: 10.1016/j.jbusres.2020.01.070
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    Cited by:

    1. Weiwei Jia & Han Li & Meimei Jiang & Liang Wu, 2023. "Melting the Psychological Boundary: How Interactive and Sensory Affordance Influence Users’ Adoption of Digital Heritage Service," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    2. Elizabeth Emperatriz García-Salirrosas & Dany Yudet Millones-Liza & Jorge Alberto Esponda-Pérez & Ángel Acevedo-Duque & Jessica Müller-Pérez & Lisette C. Sánchez Díaz, 2022. "Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer," Sustainability, MDPI, vol. 14(17), pages 1-16, August.
    3. Shahzad Khalil & Mirza Ameen ul Haq, 2022. "Enhancing Retail Brand Equity through Consumption Value: The Mediating Effect of Brand Experience," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 4(1), pages 114-126, March.
    4. Yilmaz, Tuba & Sagfossen, Sofie & Velasco, Carlos, 2023. "What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding," Journal of Business Research, Elsevier, vol. 165(C).

    More about this item

    Keywords

    Consumer value; PERVAL; EVS; Tourism;
    All these keywords.

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