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Pursuing the concept of luxury : Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”

Author

Listed:
  • Jean-Louis Chandon

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Gilles Laurent

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Pierre Valette-Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CNRS - Centre National de la Recherche Scientifique, UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

Abstract

Despite centuries of criticisms of luxury, the sector continues to grow, rapidly, globally, and especially in countries that previously lacked any such market. Structural changes in the types of sales and consumers affect the concept of luxury for consumers. In contrast with traditional perceptions of luxury consumers as a homogeneous group of "happy few," multiple, contrasted segments now emerge among luxury clientele, who perceive the meaning of luxury very heterogeneously. In this setting, researchers need new criteria to define luxury. These criteria also must account for the ever increasing role of the Internet in luxury marketing and sales. In addition to posing new questions and research avenues, this editorial offers a brief overview of the seven papers in this special issue, which is an outgrowth of the 2014 Monaco Symposium on Luxury, organized by INSEEC Business School and the International University of Monaco.

Suggested Citation

  • Jean-Louis Chandon & Gilles Laurent & Pierre Valette-Florence, 2016. "Pursuing the concept of luxury : Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”," Post-Print halshs-01374043, HAL.
    • Handle: RePEc:hal:journl:halshs-01374043
    DOI: 10.1016/j.jbusres.2015.08.001
    as

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