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An analysis of the stability of rural tourism as a desired condition for sustainable tourism

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  • Guaita Martínez, José Manuel
  • Martín Martín, José María
  • Salinas Fernández, Jose Antonio
  • Mogorrón-Guerrero, Helena

Abstract

Tourism is a key sector in the sustainable development of rural environments. Its ability to create stable employment and an acceptable level of profits is conditioned by the stability of tourist activity throughout the year. This paper compares the level of seasonality of a group of rural destinations to that of coastal and urban destinations. By doing so, we intend to determine whether seasonality-related problems exist in the rural environment or not. The second aim is related to the first one: the proposal of a new, more comprehensive and objective methodology that can measure the intensity of seasonality based on a DP2 synthetic indicator. The DP2 indicator groups information about different representative variables of seasonality. The study takes the main tourist spots in Spain as a reference. The analysis concludes that the annual level of stability of rural tourism is not far from the stability of urban tourism, which is the most stable, as seasonality is much higher in coastal destinations. The methodology that provides the framework to build the DP2 indicator has allowed us to identify which variables explain the differences in the level of seasonality of each destination to a large extent. The results showed that the variables that do so are related to the internalization of the destination and changes in the availability of bed places.

Suggested Citation

  • Guaita Martínez, José Manuel & Martín Martín, José María & Salinas Fernández, Jose Antonio & Mogorrón-Guerrero, Helena, 2019. "An analysis of the stability of rural tourism as a desired condition for sustainable tourism," Journal of Business Research, Elsevier, vol. 100(C), pages 165-174.
    • Handle: RePEc:eee:jbrese:v:100:y:2019:i:c:p:165-174
    DOI: 10.1016/j.jbusres.2019.03.033
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    Citations

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    Cited by:

    1. Pascual Fernández Martínez & Mónica de Castro-Pardo & Víctor Martín Barroso & João C. Azevedo, 2020. "Assessing Sustainable Rural Development Based on Ecosystem Services Vulnerability," Land, MDPI, vol. 9(7), pages 1-23, July.
    2. Mónica de Castro Pardo & Pascual Fernández Martínez & José Manuel Guaita Martínez & José María Martín Martín, 2020. "Modelling Natural Capital: A Proposal for a Mixed Multi-criteria Approach to Assign Management Priorities to Ecosystem Services," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 14(1), March.
    3. Ksenija Leković & Slavica Tomić & Dražen Marić & Nikola V. Ćurčić, 2020. "Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential," Sustainability, MDPI, vol. 12(22), pages 1-12, November.
    4. Andreea MARIN-PANTELESCU & Monica Ioana TOADER & Mihaela STEFAN HINT & Alexandra Delia BUGNARIU, 2020. "Raising The Standard Of Living For The Local Community. Case Study: Tourism Strategies In Mihai Viteazu Village," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 154-162, November.
    5. Laura Parte & Pilar Alberca, 2021. "Business Performance and Sustainability in Cultural and Rural Tourism Destinations," Mathematics, MDPI, vol. 9(8), pages 1-23, April.
    6. Mónica de Castro-Pardo & Fernando Pérez-Rodríguez & José María Martín-Martín & João C. Azevedo, 2019. "Planning for Democracy in Protected Rural Areas: Application of a Voting Method in a Spanish-Portuguese Reserve," Land, MDPI, vol. 8(10), pages 1-17, October.
    7. Yiyang Sun & Guolin Hou, 2021. "Analysis on the Spatial-Temporal Evolution Characteristics and Spatial Network Structure of Tourism Eco-Efficiency in the Yangtze River Delta Urban Agglomeration," IJERPH, MDPI, vol. 18(5), pages 1-29, March.
    8. Wookhyun An & Silverio Alarcón, 2020. "How Can Rural Tourism Be Sustainable? A Systematic Review," Sustainability, MDPI, vol. 12(18), pages 1-23, September.
    9. Anna Polukhina & Marina Sheresheva & Marina Efremova & Oxana Suranova & Oksana Agalakova & Anton Antonov-Ovseenko, 2021. "The Concept of Sustainable Rural Tourism Development in the Face of COVID-19 Crisis: Evidence from Russia," JRFM, MDPI, vol. 14(1), pages 1-19, January.
    10. Francisco Javier Sáez-Fernández & Ignacio Jiménez-Hernández & María del Sol Ostos-Rey, 2020. "Seasonality and Efficiency of the Hotel Industry in the Balearic Islands: Implications for Economic and Environmental Sustainability," Sustainability, MDPI, vol. 12(9), pages 1-17, April.
    11. Seymur Ağazade & Egemen Güneş Tükenmez & Merve Uzun, 2023. "Is the volatility of international tourism revenues affected by tourism source market structure? An empirical analysis of Turkey," Tourism Economics, , vol. 29(2), pages 291-304, March.
    12. Martínez, José Manuel Guaita & Martín, José María Martín & Rey, María del Sol Ostos, 2020. "An analysis of the changes in the seasonal patterns of tourist behavior during a process of economic recovery," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    13. Joachim Josef Nigg & Sarah Eichelberger, 2021. "Sustainable Product Development for Accessible Tourism: Case Studies Demonstrating the Need for Stakeholder Collaboration," Sustainability, MDPI, vol. 13(20), pages 1-13, October.
    14. Fotios Chatzitheodoridis & Achilleas Kontogeorgos, 2020. "Exploring of a Small-Scale Tourism Product under Economic Instability: The Case of a Greek Rural Border Area," Economies, MDPI, vol. 8(3), pages 1-20, June.
    15. M. Isabel Diéguez-Castrillón & Ana Gueimonde-Canto & Nuria Rodríguez-López, 2022. "Sustainability indicators for tourism destinations: bibliometric analysis and proposed research agenda," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(10), pages 11548-11575, October.
    16. Marcelino Sánchez-Rivero & Mª Cristina Rodríguez-Rangel & Paloma García Cerro & Ana Mª Manjón García, 2022. "Analysis of the Economic, Labour, and Management Effects of COVID-19 on Rural Accommodation: An Application to a Rural European Province (Cáceres, Spain)," Administrative Sciences, MDPI, vol. 12(2), pages 1-17, May.

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