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Modeling aggregate air-travel itinerary shares: logit model development at a major US airline

Author

Listed:
  • Coldren, Gregory M.
  • Koppelman, Frank S.
  • Kasturirangan, Krishnan
  • Mukherjee, Amit

Abstract

This study reports the results of aggregate air-travel itinerary share models estimated at the city-pair level for all city-pairs in the US. These models determine the factors that influence airline ridership at the itinerary level and support carrier decision-making. The models are estimated using aggregate multinomial logit methodology and use comprehensive data. Independent variables for the models measure various itinerary service characteristics: level-of-service, connection quality, carrier, carrier market presence, fares, aircraft size and type, and time of day. The results are intuitive, and validation tests indicate that the models outperform existing methods. Finally, the impacts of changing various itinerary service attributes on carrier market share are discussed.

Suggested Citation

  • Coldren, Gregory M. & Koppelman, Frank S. & Kasturirangan, Krishnan & Mukherjee, Amit, 2003. "Modeling aggregate air-travel itinerary shares: logit model development at a major US airline," Journal of Air Transport Management, Elsevier, vol. 9(6), pages 361-369.
    • Handle: RePEc:eee:jaitra:v:9:y:2003:i:6:p:361-369
    DOI: 10.1016/S0969-6997(03)00042-5
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    References listed on IDEAS

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    1. Suzuki, Yoshinori & Tyworth, John E. & Novack, Robert A., 2001. "Airline market share and customer service quality: a reference-dependent model," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(9), pages 773-788, November.
    2. Proussaloglou, Kimon & Koppelman, Frank S., 1999. "The choice of air carrier, flight, and fare class," Journal of Air Transport Management, Elsevier, vol. 5(4), pages 193-201.
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