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Factors influencing air passengers' intention to purchase voluntary carbon offsetting programs: The moderating role of environmental knowledge

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  • Park, Jihyeon
  • Ryu, Yebin
  • Kim, Yitae

Abstract

This paper aims to investigate the factors that influence air passengers' intention to purchase the VCO program by applying the extended Theory of Planned Behavior. Furthermore, we examine how the influence of these factors on purchasing intention varies according to passengers' levels of environmental knowledge.

Suggested Citation

  • Park, Jihyeon & Ryu, Yebin & Kim, Yitae, 2024. "Factors influencing air passengers' intention to purchase voluntary carbon offsetting programs: The moderating role of environmental knowledge," Journal of Air Transport Management, Elsevier, vol. 118(C).
    • Handle: RePEc:eee:jaitra:v:118:y:2024:i:c:s096969972400084x
    DOI: 10.1016/j.jairtraman.2024.102619
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    References listed on IDEAS

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