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Effect of innovation on airlines' operating leverage: A Spanish case study

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  • Nicolau, Juan Luis
  • Santa-María, María Jesús

Abstract

This article assesses potential variations in the risk to an airline's market value resulting from incurring high investments in innovations. This can be important for airlines, whose large fixed costs and high operational leverage make their commercial viability heavily dependent on revenue flows. An empirical application in Spain shows that innovations lead to an increase in an airline's risk, via volatility, but this variation is not the same for all types of innovation: advanced consumer segmentation innovations are found to have a greater impact on sales than on fixed costs.

Suggested Citation

  • Nicolau, Juan Luis & Santa-María, María Jesús, 2012. "Effect of innovation on airlines' operating leverage: A Spanish case study," Journal of Air Transport Management, Elsevier, vol. 25(C), pages 44-46.
    • Handle: RePEc:eee:jaitra:v:25:y:2012:i:c:p:44-46
    DOI: 10.1016/j.jairtraman.2012.08.001
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    References listed on IDEAS

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    1. Guzhva, Vitaly S & Pagiavlas, Notis, 2003. "Corporate capital structure in turbulent times: a case study of the US airline industry," Journal of Air Transport Management, Elsevier, vol. 9(6), pages 371-379.
    2. Hazledine, Tim, 2011. "Legacy carriers fight back: Pricing and product differentiation in modern airline marketing," Journal of Air Transport Management, Elsevier, vol. 17(2), pages 130-135.
    3. Adler, Nicole & Gellman, Aaron, 2012. "Strategies for managing risk in a changing aviation environment," Journal of Air Transport Management, Elsevier, vol. 21(C), pages 24-35.
    4. Franke, Markus & John, Florian, 2011. "What comes next after recession? – Airline industry scenarios and potential end games," Journal of Air Transport Management, Elsevier, vol. 17(1), pages 19-26.
    5. Nicolau, Juan Luis & Santa-María, María Jesús, 2012. "Gauging innovation worth for airlines," Journal of Air Transport Management, Elsevier, vol. 20(C), pages 9-11.
    6. Franke, Markus, 2007. "Innovation: The winning formula to regain profitability in aviation?," Journal of Air Transport Management, Elsevier, vol. 13(1), pages 23-30.
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    Cited by:

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    2. Pereira, Bruno Alencar & Lohmann, Gui & Houghton, Luke, 2021. "Innovation and value creation in the context of aviation: a Systematic Literature Review," Journal of Air Transport Management, Elsevier, vol. 94(C).
    3. Slater, Philip J. & Greenfield, Alfred & Godfrey, Earl & Policastro, Felice, 2024. "Losing altitude: The impact of new leasing standards on the liquidity, leverage, profitability and valuation of U.S. and European airlines," Journal of Air Transport Management, Elsevier, vol. 117(C).
    4. Nicolau, Juan Luis & Sharma, Abhinav, 2022. "A review of research into drivers of firm value through event studies in tourism and hospitality: Launching the Annals of Tourism Research curated collection on drivers of firm value through event stu," Annals of Tourism Research, Elsevier, vol. 95(C).

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