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Understanding SaaS adoption: The moderating impact of the environment context

Author

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  • Oliveira, Tiago
  • Martins, Ricardo
  • Sarker, Saonee
  • Thomas, Manoj
  • Popovič, Aleš

Abstract

In the information management literature, Software-as-a-Service (SaaS) is recognized as a technology capable of providing operational and financial benefits to firms, and it is rising as the dominant IT service delivery model. Considered to be a promising solution it is garnering interest among researchers and professionals. However, SaaS can represent a vulnerability to firms due to its nature. The weighing of the pros and cons leads to firms’ uncertainty regarding SaaS adoption. Through the lenses of technology-organization-environment (TOE) framework we examine the contextual factors that influence the adoption of SaaS. Furthermore, this study explores the moderating effects of the environmental context in the adoption of SaaS and how it shapes the direct influences of technological and organizational contexts of the TOE framework. Data collected from 259 firms were used to test the proposed model. The study found the significance of the technology, organization, and environment context for SaaS adoption. Moreover, it was found the moderator influence of the environment context between the organization context and SaaS adoption. This study contributes to a deepest understanding of the determinants of SaaS adoption by providing a holistic theoretical lens, advancing newer paths of approaching the TOE framework.

Suggested Citation

  • Oliveira, Tiago & Martins, Ricardo & Sarker, Saonee & Thomas, Manoj & Popovič, Aleš, 2019. "Understanding SaaS adoption: The moderating impact of the environment context," International Journal of Information Management, Elsevier, vol. 49(C), pages 1-12.
    • Handle: RePEc:eee:ininma:v:49:y:2019:i:c:p:1-12
    DOI: 10.1016/j.ijinfomgt.2019.02.009
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    Citations

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    Cited by:

    1. Anaf Abdulkarem & Wenhua Hou, 2022. "The Influence of the Environment on Cross-Border E-Commerce Adoption Levels Among SMEs in China: The Mediating Role of Organizational Context," SAGE Open, , vol. 12(2), pages 21582440221, June.
    2. Mero, Joel & Leinonen, Miira & Makkonen, Hannu & Karjaluoto, Heikki, 2022. "Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up," Journal of Business Research, Elsevier, vol. 145(C), pages 583-594.
    3. Sun-Pyo Lee & Kyungji Kim & Sungbum Park, 2023. "Investigating the Market Success of Software-as-a-Service Providers: the Multivariate Latent Growth Curve Model Approach," Information Systems Frontiers, Springer, vol. 25(2), pages 639-658, April.
    4. Dalinee Sastararuji & Danupol Hoonsopon & Pongsakorn Pitchayadol & Pimsiri Chiwamit, 2022. "Cloud accounting adoption in Thai SMEs amid the COVID-19 pandemic: an explanatory case study," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-25, December.
    5. Jaime Díaz-Arancibia & Jorge Hochstetter-Diez & Ana Bustamante-Mora & Samuel Sepúlveda-Cuevas & Isidora Albayay & Jeferson Arango-López, 2024. "Navigating Digital Transformation and Technology Adoption: A Literature Review from Small and Medium-Sized Enterprises in Developing Countries," Sustainability, MDPI, vol. 16(14), pages 1-31, July.
    6. Ravi Seethamraju & Angela Hecimovic, 2023. "Adoption of artificial intelligence in auditing: An exploratory study," Australian Journal of Management, Australian School of Business, vol. 48(4), pages 780-800, November.

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