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An information delivery model for banking business

Author

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  • Martin, A.
  • Miranda Lakshmi, T.
  • Prasanna Venkatesan, V.

Abstract

Banking is an enterprise consists of different levels of users with the requirement of different levels of information. We propose an information delivery model for banking business which takes information from business analysis and finds the best user for this information with respect to criteria and delivers the multi criteria reporting. There are many multi criteria decision making techniques [MCDM] available to find the best alternative in MCDM problem. We applied fuzzy MCDM technique which resolves inconsistency and uncertainty issues involved in decision making of information delivery for bank users. This model classifies most preferred user to least preferred user for the given information using fuzzy score. This information delivery model and its layers can be applied to other domains to build information delivery model.

Suggested Citation

  • Martin, A. & Miranda Lakshmi, T. & Prasanna Venkatesan, V., 2014. "An information delivery model for banking business," International Journal of Information Management, Elsevier, vol. 34(2), pages 139-150.
    • Handle: RePEc:eee:ininma:v:34:y:2014:i:2:p:139-150
    DOI: 10.1016/j.ijinfomgt.2013.12.003
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    References listed on IDEAS

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    1. Mei Xue & Lorin M. Hitt & Patrick T. Harker, 2007. "Customer Efficiency, Channel Usage, and Firm Performance in Retail Banking," Manufacturing & Service Operations Management, INFORMS, vol. 9(4), pages 535-558, April.
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    Cited by:

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    2. Hosseini, Monireh & Shajari, Sepideh & Akbarabadi, Mina, 2022. "Identifying multi-channel value co-creator groups in the banking industry," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).

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