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Introduction to the Special Section: Research for the New Normal

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  • Kannan, P.K.

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  • Kannan, P.K., 2020. "Introduction to the Special Section: Research for the New Normal," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 441-442.
    • Handle: RePEc:eee:ijrema:v:37:y:2020:i:3:p:441-442
    DOI: 10.1016/j.ijresmar.2020.08.006
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    References listed on IDEAS

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    1. Wedel, Michel & Bigné, Enrique & Zhang, Jie, 2020. "Virtual and augmented reality: Advancing research in consumer marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 443-465.
    2. Bleier, Alexander & Goldfarb, Avi & Tucker, Catherine, 2020. "Consumer privacy and the future of data-based innovation and marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 466-480.
    3. Ma, Liye & Sun, Baohong, 2020. "Machine learning and AI in marketing – Connecting computing power to human insights," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 481-504.
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