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Cartography and international business

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  • Buckley, Peter J.

Abstract

International business researchers have played too small a role in influencing cartographers. This paper illustrates the role of maps in current international business discourse and theorising and, by tracing the history and uses of cartography, illustrates the power and limitations of mapmaking. The conclusions suggest ways in which international business academics can widen the set of choices open to cartographers by moving away from conventional representations (such as a world of nation states) to more insightful representations (a network of firms). New techniques in cartographical representation have exciting potential for uncovering new causal relationships in international business.

Suggested Citation

  • Buckley, Peter J., 2004. "Cartography and international business," International Business Review, Elsevier, vol. 13(2), pages 239-255, April.
    • Handle: RePEc:eee:iburev:v:13:y:2004:i:2:p:239-255
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    References listed on IDEAS

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    1. Peter J. Buckley & Martin J. Carter, 1999. "Managing Cross-Border Complementary Knowledge," International Studies of Management & Organization, Taylor & Francis Journals, vol. 29(1), pages 80-104, March.
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    1. repec:bla:jcmkts:v:46:y:2008:i::p:969-1000 is not listed on IDEAS
    2. Hendriks, Guus, 2020. "How the spatial dispersion and size of country networks shape the geographic distance that firms add during international expansion," International Business Review, Elsevier, vol. 29(6).

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