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Marketing opportunities and challenges in emerging markets in the new millennium: a conceptual framework and analysis

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  • Manrai, Lalita A.
  • Manrai, Ajay K.

Abstract

This paper develops a conceptual framework to analyze the significant events and developments in the recent past in terms of the seven major factors influencing international marketing. The framework identifies the type of environmental forces, predominant world region and impact of the event in terms of opportunities/benefits and challenges/threats. Next, each of the four papers included in this special issue is mapped onto this framework. Finally, the overall contributions of the special issue and the directions for future research are identified.

Suggested Citation

  • Manrai, Lalita A. & Manrai, Ajay K., 2001. "Marketing opportunities and challenges in emerging markets in the new millennium: a conceptual framework and analysis," International Business Review, Elsevier, vol. 10(5), pages 493-504, October.
    • Handle: RePEc:eee:iburev:v:10:y:2001:i:5:p:493-504
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    References listed on IDEAS

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    1. Julio O de Castro & Klaus Uhlenbruck, 1997. "Characteristics of Privatization: Evidence from Developed, Less-Developed and Former Communist Countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 28(1), pages 123-143, March.
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    1. Zoltán Bakucs & Štefan Bojnec & Imre Fertő, 2015. "Spatial Product Market Integration between Two Small, Open Neighbouring Economies," Agribusiness, John Wiley & Sons, Ltd., vol. 31(2), pages 171-187, April.
    2. Katharina Maria Hofer, 2015. "How Do Austrian Small and Medium-Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 23-42, June.
    3. Soluk, Jonas & Kammerlander, Nadine & Darwin, Solomon, 2021. "Digital entrepreneurship in developing countries: The role of institutional voids," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    4. Nell, Phillip C. & Puck, Jonas & Heidenreich, Stefan, 2015. "Strictly limited choice or agency? Institutional duality, legitimacy, and subsidiaries’ political strategies," Journal of World Business, Elsevier, vol. 50(2), pages 302-311.
    5. Ozturk, Ayse, 2016. "Examining the economic growth and the middle-income trap from the perspective of the middle class," International Business Review, Elsevier, vol. 25(3), pages 726-738.

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