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Old wine in new bottles: Tobacco industry's submission to European Commission tobacco product directive public consultation

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  • Hiilamo, Heikki
  • Glantz, Stanton A.

Abstract

Between September and December 2010 the European Commission Health & Consumer Protection Directorate-General (DGSANCO) held a public consultation on a possible revision of the European Union Tobacco Products Directive (2001/37/EC). We used content analysis of the tobacco industry's and related parties’ 300 submissions to the public consultation to determine if tobacco industry and its allies in Europe are prepared to reduce harm of the tobacco products as their public statements assert. The industry submission resorted to traditional tobacco industry arguments where illicit trade and freedom of choice were emphasized and misrepresented the conclusions of a DGSANCO-commissioned scientific report on smokeless tobacco products. Retailers and wholesalers referred to employment and economic growth more often than respondents from other categories. The pattern of responses in the submission differed dramatically from independent public opinion polls of EU citizens’ support for tobacco control policies. None of the major tobacco manufacturers or their lobbying organizations supported any of the DGSANCO's proposed evidence based interventions (pictorial health warnings, plain packaging or point-of-sale display bans) to reduce harms caused by cigarette smoking.

Suggested Citation

  • Hiilamo, Heikki & Glantz, Stanton A., 2015. "Old wine in new bottles: Tobacco industry's submission to European Commission tobacco product directive public consultation," Health Policy, Elsevier, vol. 119(1), pages 57-65.
    • Handle: RePEc:eee:hepoli:v:119:y:2015:i:1:p:57-65
    DOI: 10.1016/j.healthpol.2014.11.002
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    References listed on IDEAS

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    1. McDaniel, Patricia & Malone, Ruth E, 2005. "Understanding Philip Morris's pursuit of US government regulation of tobacco," University of California at San Francisco, Center for Tobacco Control Research and Education qt35p0r9x2, Center for Tobacco Control Research and Education, UC San Francisco.
    2. Nixon, M L & Mahmoud, L & Glantz, Stanton A. Ph.D., 2004. "Tobacco industry litigation to deter local public health ordinances: the industry usually loses in court," University of California at San Francisco, Center for Tobacco Control Research and Education qt3217s0k3, Center for Tobacco Control Research and Education, UC San Francisco.
    3. Ibrahim, J.K. & Glantz, S.A., 2007. "The rise and fall of tobacco control media campaigns, 1967-2006," American Journal of Public Health, American Public Health Association, vol. 97(8), pages 1383-1396.
    4. Katherine E Smith & Gary Fooks & Jeff Collin & Heide Weishaar & Sema Mandal & Anna B Gilmore, 2010. "“Working the System”—British American Tobacco's Influence on the European Union Treaty and Its Implications for Policy: An Analysis of Internal Tobacco Industry Documents," PLOS Medicine, Public Library of Science, vol. 7(1), pages 1-17, January.
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    Cited by:

    1. Patricia A McDaniel & Ruth E Malone, 2020. "Tobacco industry and public health responses to state and local efforts to end tobacco sales from 1969-2020," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-25, May.

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