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Relationship between the popularity of a platform and the price of NFT assets

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  • An, Jaehyung
  • Mikhaylov, Alexey
  • Chang, Tsangyao

Abstract

This study examines the correlation between the popularity and price of Bored Ape NFT assets, drawing data from OpenSea, SuperRare, and Nifty Gateway. Using the cross-quantilogram method, it focuses on the relationship between Bored Ape NFT Collection's price and popularity. Key findings include the potential earnings increase from owning valuable NFTs and the impact of platform popularity on NFT prices. The study highlights how a platform's popularity can affect NFT demand and prices, suggesting that rising platform popularity among collectors may attract more buyers, increasing demand and prices for NFTs listed there, accompanied by a visual representation of SBT tokens.

Suggested Citation

  • An, Jaehyung & Mikhaylov, Alexey & Chang, Tsangyao, 2024. "Relationship between the popularity of a platform and the price of NFT assets," Finance Research Letters, Elsevier, vol. 61(C).
    • Handle: RePEc:eee:finlet:v:61:y:2024:i:c:s1544612324000874
    DOI: 10.1016/j.frl.2024.105057
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    1. Md. Mominur Rahman & Alexey Mikhaylov & Ishaq Bhatti, 2024. "The impact of investment in human capital on investment efficiency: a PLS-SEM approach in the context of Bangladesh," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(5), pages 4959-4986, October.
    2. Chong Guan & Ding Ding & Jing Ren & Jiancang Guo, 2024. "Unveiling the aesthetic “wow factor”: The role of aesthetic incongruity and image quality in NFT art valuation with computer vision," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-16, December.

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