Proximity in consumer network and company new products decisions
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DOI: 10.1016/j.frl.2023.104778
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- Christopher J. Easingwood & Vijay Mahajan & Eitan Muller, 1983. "A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance," Marketing Science, INFORMS, vol. 2(3), pages 273-295.
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Keywords
Network structure; The proximity of new product diffusion; Influence mechanism; Market psychology;All these keywords.
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