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The value of reputation capital during the COVID-19 crisis: Evidence from Japan

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  • Manabe, Tomonori
  • Nakagawa, Kei

Abstract

This study investigates the value of reputation capital with regard to the stock market crash in the early stages of the COVID-19 pandemic. At that time, when stock prices fell precipitously, firms with a positive reputation for the usefulness of products/services seen from within their business network showed stock returns five to seven percentage points higher than firms with a low reputation score. This suggests a positive reputation among stakeholders can serve as insurance against shocks in times of crisis. Notably, results suggest firms that can build public trust owing to the usefulness of the product/service are more resilient from crash caused by real economic damage, as occurred with the COVID-19-related crash.

Suggested Citation

  • Manabe, Tomonori & Nakagawa, Kei, 2022. "The value of reputation capital during the COVID-19 crisis: Evidence from Japan," Finance Research Letters, Elsevier, vol. 46(PA).
    • Handle: RePEc:eee:finlet:v:46:y:2022:i:pa:s154461232100372x
    DOI: 10.1016/j.frl.2021.102370
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    References listed on IDEAS

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    2. Zengfu Li & Liuhua Feng & Zheng Pan & Hafiz M. Sohail, 2022. "ESG performance and stock prices: evidence from the COVID-19 outbreak in China," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.

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