IDEAS home Printed from https://ideas.repec.org/a/eee/eurman/v26y2008i1p59-72.html
   My bibliography  Save this article

Globalisation or regionalisation The strategies of the world's largest food and beverage MNEs

Author

Listed:
  • Filippaios, Fragkiskos
  • Rama, Ruth

Abstract

Summary Using a database comprising around 7,000 affiliates, this article analyses the geographic pattern of the world's largest food and beverage multinational enterprises (F&B MNEs) over 1996-2000. Most of the 81 sampled F&B MNEs follow regional strategies. We find nine global firms, with 20% or more of their affiliates in three regions each but less than 50% in any of these regions. 22 companies following a bi-regional strategy, with 20% of their affiliates in each of the two regions, but less than 50% in any region; and 50 firms following a home-region strategy, with affiliates in the home-region accounting for at least 50% of their affiliates. While some MNEs could be considered as global according to their total affiliates distribution, their core business line could be regionally focused. According to ANOVA tests, global firms do not outperform other F&B MNEs; however, they tend to be larger and spread to more countries. A Pearson Chi square test and a Fisher test suggest that F&B MNEs based in different home-regions tend to follow different geographic strategies.

Suggested Citation

  • Filippaios, Fragkiskos & Rama, Ruth, 2008. "Globalisation or regionalisation The strategies of the world's largest food and beverage MNEs," European Management Journal, Elsevier, vol. 26(1), pages 59-72, February.
    • Handle: RePEc:eee:eurman:v:26:y:2008:i:1:p:59-72
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0263237307000898
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cai, Xiaowei & Stiegert, Kyle W., 2012. "Modal FDI Strategies in Asia-Pacific Region," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(2), pages 1-14, May.
    2. Elena Beleska-Spasova & Keith W. Glaister, 2010. "Geographic Orientation and Performance," Management International Review, Springer, vol. 50(5), pages 533-557, October.
    3. -, 2013. "Foreign Direct Investment in Latin America and the Caribbean 2012," La Inversión Extranjera Directa en América Latina y el Caribe, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 1152 edited by Eclac, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eurman:v:26:y:2008:i:1:p:59-72. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.