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Corporate Social Responsibility in the Wake of the Asian Tsunami:: A Comparative Case Study of Two Sri Lankan Companies

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  • Fernando, Mario

Abstract

This paper provides input on why two leading Sri Lankan private sector organisations engaged in corporate social responsibility (CSR) initiatives during the first 11-months after the Asian tsunami. It aims to report the findings related to the genuineness of tsunami related CSR activities. Amidst various stakeholders' overwhelming outpouring of spontaneity to engage in CSR activities, the paper addresses decision-making challenges in shaping the intent and extent of the CSR initiatives in a community with a long history of charitable giving. After mapping the corporate responses to the Asian tsunami, the paper proposes a conceptual model, and examines virtuousness as a necessary attribute of genuineness in tsunami related CSR initiatives.

Suggested Citation

  • Fernando, Mario, 2007. "Corporate Social Responsibility in the Wake of the Asian Tsunami:: A Comparative Case Study of Two Sri Lankan Companies," European Management Journal, Elsevier, vol. 25(1), pages 1-10, February.
    • Handle: RePEc:eee:eurman:v:25:y:2007:i:1:p:1-10
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    Citations

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    Cited by:

    1. Windsor, Duane, 2013. "Corporate social responsibility and irresponsibility: A positive theory approach," Journal of Business Research, Elsevier, vol. 66(10), pages 1937-1944.
    2. Frances Bowen & Aloysius Newenham-Kahindi & Irene Herremans, 2010. "When Suits Meet Roots: The Antecedents and Consequences of Community Engagement Strategy," Journal of Business Ethics, Springer, vol. 95(2), pages 297-318, August.
    3. J. Aloy Niresh & W. H. E. Silva, 2018. "The Nexus between Corporate Social Responsibility Disclosure and Financial Performance: Evidence from the Listed Banks, Finance and Insurance Companies in Sri Lanka," Accounting and Finance Research, Sciedu Press, vol. 7(2), pages 1-65, May.
    4. Mario Fernando & Shyamali Dharmage & Shamika Almeida, 2008. "Ethical Ideologies of Senior Australian Managers: An Empirical Study," Journal of Business Ethics, Springer, vol. 82(1), pages 145-155, September.
    5. Ahmad Aminu, Hamidu & Md. Harashid, Haron & Azlan, Amran, 2015. "Corporate Social Responsibility: A Review on definitions, core characteristics and theoretical perspectives," MPRA Paper 75040, University Library of Munich, Germany.
    6. Kellie Liket & Ana Simaens, 2015. "Battling the Devolution in the Research on Corporate Philanthropy," Journal of Business Ethics, Springer, vol. 126(2), pages 285-308, January.

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