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Strategy and organisation: Challenges for European MNCs in Asia

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  • Schütte, Hellmut

Abstract

European MNCs are more aware than ever of the strategic importance of Asia. While data show that they are grossly underrepresented in the region, many of them started to boost their exposure to Asia considerably in the 1990s. Regional strategies are developed and regional organisations established, not easy tasks in MNCs driven by global strategies and dominated by global business managers. Sharp conceptual thinking is required to justify and support the claim that Asia requires a different approach, and a separate organisational unit called an RHQ.

Suggested Citation

  • Schütte, Hellmut, 1997. "Strategy and organisation: Challenges for European MNCs in Asia," European Management Journal, Elsevier, vol. 15(4), pages 436-445, August.
    • Handle: RePEc:eee:eurman:v:15:y:1997:i:4:p:436-445
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    Cited by:

    1. Conroy, Kieran & Gammelgaard, Jens & Jooss, Stefan, 2023. "Operating in the middle-power position: Conceptualising the role of regional headquarters through loaned and owned power," International Business Review, Elsevier, vol. 32(5).
    2. Guey-Huey Li & Chwo-Ming Yu & Dah-Hsian Seetoo, 2010. "Toward a Theory of Regional Organization," Management International Review, Springer, vol. 50(1), pages 5-33, February.
    3. Randi Lunnan & Youzhen Zhao, 2014. "Regional headquarters in China: Role in MNE knowledge transfer," Asia Pacific Journal of Management, Springer, vol. 31(2), pages 397-422, June.
    4. Paterson, S. L. & Brock, D. M., 2002. "The development of subsidiary-management research: review and theoretical analysis," International Business Review, Elsevier, vol. 11(2), pages 139-163, April.

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