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Designing mature internet business strategies: The ICDT model

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  • Angehrn, Albert

Abstract

This paper illustrates a systematic approach to the analysis and classification of business-related Internet strategies, as well as a framework to guide the strategy-building process of companies aiming at redesigning or innovating their products and services in the light of new opportunities and competitive pressures generated by the spread of the Internet. First, the paper shows that current strategies adopted by large and small companies worldwide have been generally based on a narrow, unidimensional interpretation of the Internet, as either an Information, a Communication, a Distribution or a Transaction channel (ICDT Model). The model is then used as a systematic framework guiding (1) the analysis of how traditional products and services are redesigned in the light of the Internet, and (2) the identification of organisational adjustments companies need to undergo in order to fully exploit the business opportunities created by the Internet.

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  • Angehrn, Albert, 1997. "Designing mature internet business strategies: The ICDT model," European Management Journal, Elsevier, vol. 15(4), pages 361-369, August.
    • Handle: RePEc:eee:eurman:v:15:y:1997:i:4:p:361-369
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    Cited by:

    1. Gabrielsson, Mika & Gabrielsson, Peter, 2011. "Internet-based sales channel strategies of born global firms," International Business Review, Elsevier, vol. 20(1), pages 88-99, February.
    2. Wang, Eunice Hsiao-Hui & Lin, Yu-Tsen, 2015. "Key Success Factors of Crowdfunding: From a User Experience Perspective," 26th European Regional ITS Conference, Madrid 2015 127195, International Telecommunications Society (ITS).
    3. Esther Brainin & Efrat Neter, 2014. "Inside Technology: Opening the Black Box of Health-Website Configuration and Content Management," Future Internet, MDPI, vol. 6(4), pages 1-27, December.
    4. Stephen Burgess & Craig M. Parker & Scott Bingley, 2021. "Mapping the online presence of small local sporting clubs," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(4), pages 433-448, April.
    5. Jayani Chamarika Athapaththu & D. Kulathunga, 2018. "Factors Affecting Online Purchase Intention: Effects of Technology and Social Commerce," International Business Research, Canadian Center of Science and Education, vol. 11(10), pages 111-128, October.
    6. Firas Halawani & Muhammad Sabbir Rahman & Yahya halawani, 2013. "A Proposed Framework for E-Commerce Usage and Competitive Advantage on Small and Medium Tourism Enterprises (SMTES) in Lebanon," Journal of Social and Development Sciences, AMH International, vol. 4(6), pages 258-267.
    7. Bingley, Scott & Burgess, Stephen, 2012. "A case analysis of the adoption of Internet applications by local sporting bodies in New Zealand," International Journal of Information Management, Elsevier, vol. 32(1), pages 11-16.
    8. Yann Rival, 2006. "Explaining Internet-Related Performance from the Alignment Point of View," Post-Print halshs-00166023, HAL.
    9. Chih-Chao Chung & Li-Chung Chao & Chin-Hui Chen & Shi-Jer Lou, 2016. "Evaluation of Interactive Website Design Indicators for e-Entrepreneurship," Sustainability, MDPI, vol. 8(4), pages 1-21, April.

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