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Competitive strategies in the world airline industry

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  • Hamill, Jim

Abstract

Jim Hamill examines the strategic response of leading international carriers to the competitive challenges currently facing the world airline industry. Three main strategies are being followed including the expansion of global route networks; customer/marketing-orientated strategies aimed at improving service quality and securing brand loyalty; and cost control strategies. Maintaining a distinctive competitive advantage in any of these areas is becoming more difficult as similar strategies are being followed by all leading airlines. A major consolidation of the airline industry, both globally and in Europe, is already underway -- a trend which will continue for the remainder of this decade. As a consequence, the sector will become increasingly dominated by a handful of global mega-carriers. In Europe, airline deregulation is unlikely to lead to more open competition or reduced air fares.

Suggested Citation

  • Hamill, Jim, 1993. "Competitive strategies in the world airline industry," European Management Journal, Elsevier, vol. 11(3), pages 332-341, September.
    • Handle: RePEc:eee:eurman:v:11:y:1993:i:3:p:332-341
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    Cited by:

    1. Meltem CABER, 0. "Customer-Based Market Positions of Domestic Airlines in Turkey," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 4(1), pages 9-19.
    2. Fiona Kun Yao & Ming-Jer Chen & Jiatao Li & Danielle Combs & Qiang Li, 2024. "A review of 50 years of research since Knickerbocker (1973): competitive dynamics in international business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 55(5), pages 522-550, July.

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