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Use of a mixed-method approach to evaluate the implementation of retention promotion strategies in the New York State WIC program

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  • Sekhobo, Jackson P.
  • Peck, Sanya R.
  • Byun, Youjung
  • Allsopp, Marie A.K.
  • Holbrook, MaryEllen K.
  • Edmunds, Lynn S.
  • Yu, Chengxuan

Abstract

This research assessed the implementation of strategies piloted at 10 Special Supplemental Nutrition Program for Women, Infants and Children (WIC) clinics aimed at increasing retention in the program, by enhancing participants’ shopping experiences. Under WIC Retention Promotion Study: Keep, Reconnect, Thrive (WIC RPS), clinics were recruited and assigned to implement one or a combination of strategies: a standardized Shopping Orientation (SO) curriculum, a Guided Shopping Tour (GST), and a Pictorial Foods Card (PFC) from November 2012 through August 2013. This paper presents results from the process evaluation of the retention strategies, using a mixed-methods comparative case study design employing WIC administrative data, interviews, and focus groups. Qualitative data were inductively coded, analyzed and mapped to the following implementation constructs: organizational capacity, fidelity, allowable adaptations, implementation challenges, and participant responsiveness, while quantitative data were analyzed using SAS to assess reach and dose.

Suggested Citation

  • Sekhobo, Jackson P. & Peck, Sanya R. & Byun, Youjung & Allsopp, Marie A.K. & Holbrook, MaryEllen K. & Edmunds, Lynn S. & Yu, Chengxuan, 2017. "Use of a mixed-method approach to evaluate the implementation of retention promotion strategies in the New York State WIC program," Evaluation and Program Planning, Elsevier, vol. 63(C), pages 7-17.
    • Handle: RePEc:eee:epplan:v:63:y:2017:i:c:p:7-17
    DOI: 10.1016/j.evalprogplan.2017.03.002
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