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Concept mapping and network analysis: An analytic approach to measure ties among constructs

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  • Goldman, Alyssa W.
  • Kane, Mary

Abstract

Group concept mapping is a mixed-methods approach that helps a group visually represent its ideas on a topic of interest through a series of related maps. The maps and additional graphics are useful for planning, evaluation and theory development. Group concept maps are typically described, interpreted and utilized through points, clusters and distances, and the implications of these features in understanding how constructs relate to one another. This paper focuses on the application of network analysis to group concept mapping to quantify the strength and directionality of relationships among clusters. The authors outline the steps of this analysis, and illustrate its practical use through an organizational strategic planning example. Additional benefits of this analysis to evaluation projects are also discussed, supporting the overall utility of this supplemental technique to the standard concept mapping methodology.

Suggested Citation

  • Goldman, Alyssa W. & Kane, Mary, 2014. "Concept mapping and network analysis: An analytic approach to measure ties among constructs," Evaluation and Program Planning, Elsevier, vol. 47(C), pages 9-17.
    • Handle: RePEc:eee:epplan:v:47:y:2014:i:c:p:9-17
    DOI: 10.1016/j.evalprogplan.2014.06.005
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    References listed on IDEAS

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    1. Trochim, W.M. & Cabrera, D.A. & Milstein, B. & Gallagher, R.S. & Leischow, S.J., 2006. "Practical challenges of systems thinking and modeling in public health," American Journal of Public Health, American Public Health Association, vol. 96(3), pages 538-546.
    2. Trochim, William M. K., 1989. "An introduction to concept mapping for planning and evaluation," Evaluation and Program Planning, Elsevier, vol. 12(1), pages 1-16, January.
    3. McLinden, Daniel, 2013. "Concept maps as network data: Analysis of a concept map using the methods of social network analysis," Evaluation and Program Planning, Elsevier, vol. 36(1), pages 40-48.
    4. Cousins, J. Bradley & MacDonald, Colla J., 1998. "Conceptualizing the successful product development project as a basis for evaluating management training in technology-based companies: a participatory concept mapping application," Evaluation and Program Planning, Elsevier, vol. 21(3), pages 333-344, November.
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    Cited by:

    1. Dare, Lynn & Nowicki, Elizabeth, 2019. "Engaging children and youth in research and evaluation using group concept mapping," Evaluation and Program Planning, Elsevier, vol. 76(C), pages 1-1.
    2. Stoyanov, Slavi & Jablokow, Kathryn & Rosas, Scott R. & Wopereis, Iwan G.J.H. & Kirschner, Paul A., 2017. "Concept mapping—An effective method for identifying diversity and congruity in cognitive style," Evaluation and Program Planning, Elsevier, vol. 60(C), pages 238-244.
    3. Scott R. Rosas, 2017. "Group concept mapping methodology: toward an epistemology of group conceptualization, complexity, and emergence," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(3), pages 1403-1416, May.
    4. Baffoe, Gideon, 2019. "Exploring the utility of Analytic Hierarchy Process (AHP) in ranking livelihood activities for effective and sustainable rural development interventions in developing countries," Evaluation and Program Planning, Elsevier, vol. 72(C), pages 197-204.
    5. Szijarto, Barbara & Bradley Cousins, J., 2019. "Mapping the practice of developmental evaluation: Insights from a concept mapping study," Evaluation and Program Planning, Elsevier, vol. 76(C), pages 1-1.
    6. Frerichs, Leah & Young, Tiffany L. & Dave, Gaurav & Stith, Doris & Corbie-Smith, Giselle & Hassmiller Lich, Kristen, 2018. "Mind maps and network analysis to evaluate conceptualization of complex issues: A case example evaluating systems science workshops for childhood obesity prevention," Evaluation and Program Planning, Elsevier, vol. 68(C), pages 135-147.
    7. McLinden, Daniel, 2017. "And then the internet happened: Thoughts on the future of concept mapping," Evaluation and Program Planning, Elsevier, vol. 60(C), pages 293-300.

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