IDEAS home Printed from https://ideas.repec.org/a/eee/enepol/v64y2014icp183-192.html
   My bibliography  Save this article

Demarketing fear: Bring the nuclear issue back to rational discourse

Author

Listed:
  • Han, Charles C.

Abstract

This paper attempts to explore the strategies for breaking the deadlock between the demand for resolving climate crisis and the resistance to deploying nuclear power. Since our present renewable technology is not advanced enough to replace fossil fuel power plants, nuclear power becomes the only available means that can buy us more time to explore better energy sources for coping with the dilemma of global warming and energy security. Therefore, this paper proposes an elaborated fear appeal framework that may shed light on the intervention points for mitigating fear. By examining the influence of fear appeal on the nuclear issue, three strategies for demarketing the nuclear fear of the public are recommended. The paper concludes that only when energy policy makers and the nuclear industry recognize the significance of minimizing fear and begin to work on removing the sources of fear, can we then expect to bring the nuclear issue back to rational discourse.

Suggested Citation

  • Han, Charles C., 2014. "Demarketing fear: Bring the nuclear issue back to rational discourse," Energy Policy, Elsevier, vol. 64(C), pages 183-192.
    • Handle: RePEc:eee:enepol:v:64:y:2014:i:c:p:183-192
    DOI: 10.1016/j.enpol.2013.09.028
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S030142151300952X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.enpol.2013.09.028?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Molyneaux, Lynette & Wagner, Liam & Froome, Craig & Foster, John, 2012. "Resilience and electricity systems: A comparative analysis," Energy Policy, Elsevier, vol. 47(C), pages 188-201.
    2. Kessides, Ioannis N., 2012. "The future of the nuclear industry reconsidered: Risks, uncertainties, and continued promise," Energy Policy, Elsevier, vol. 48(C), pages 185-208.
    3. Goodfellow, Martin J. & Williams, Hugo R. & Azapagic, Adisa, 2011. "Nuclear renaissance, public perception and design criteria: An exploratory review," Energy Policy, Elsevier, vol. 39(10), pages 6199-6210, October.
    4. Boccard, Nicolas, 2009. "Capacity factor of wind power realized values vs. estimates," Energy Policy, Elsevier, vol. 37(7), pages 2679-2688, July.
    5. Sarah Kaplan, 2008. "Framing Contests: Strategy Making Under Uncertainty," Organization Science, INFORMS, vol. 19(5), pages 729-752, October.
    6. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    7. Pickard, William F., 2012. "Where renewable electricity is concerned, how costly is “too costly”?," Energy Policy, Elsevier, vol. 49(C), pages 346-354.
    8. Elliston, Ben & Diesendorf, Mark & MacGill, Iain, 2012. "Simulations of scenarios with 100% renewable electricity in the Australian National Electricity Market," Energy Policy, Elsevier, vol. 45(C), pages 606-613.
    9. Corner, Adam & Venables, Dan & Spence, Alexa & Poortinga, Wouter & Demski, Christina & Pidgeon, Nick, 2011. "Nuclear power, climate change and energy security: Exploring British public attitudes," Energy Policy, Elsevier, vol. 39(9), pages 4823-4833, September.
    10. Druckman, James N., 2004. "Political Preference Formation: Competition, Deliberation, and the (Ir)relevance of Framing Effects," American Political Science Review, Cambridge University Press, vol. 98(4), pages 671-686, November.
    11. Truelove, Heather Barnes, 2012. "Energy source perceptions and policy support: Image associations, emotional evaluations, and cognitive beliefs," Energy Policy, Elsevier, vol. 45(C), pages 478-489.
    12. Highhouse, Scott & Paese, Paul W. & Leatherberry, Tamara, 1996. "Contrast Effects on Strategic-Issue Framing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 65(2), pages 95-105, February.
    13. Kessides, Ioannis N., 2012. "The future of the Nuclear industry reconsidered : risks, uncertainties, and continued potential," Policy Research Working Paper Series 6112, The World Bank.
    14. Tversky, Amos & Kahneman, Daniel, 1986. "Rational Choice and the Framing of Decisions," The Journal of Business, University of Chicago Press, vol. 59(4), pages 251-278, October.
    15. Wüstenhagen, Rolf & Menichetti, Emanuela, 2012. "Strategic choices for renewable energy investment: Conceptual framework and opportunities for further research," Energy Policy, Elsevier, vol. 40(C), pages 1-10.
    16. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
    17. Surrey, John & Huggett, Charlotte, 1976. "Opposition to nuclear power : A review of international experience," Energy Policy, Elsevier, vol. 4(4), pages 286-307, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Contu, Davide & Strazzera, Elisabetta & Mourato, Susana, 2016. "Modeling individual preferences for energy sources: The case of IV generation nuclear energy in Italy," Ecological Economics, Elsevier, vol. 127(C), pages 37-58.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hartmann, Patrick & Apaolaza, Vanessa & D'Souza, Clare & Echebarria, Carmen & Barrutia, Jose M., 2013. "Nuclear power threats, public opposition and green electricity adoption: Effects of threat belief appraisal and fear arousal," Energy Policy, Elsevier, vol. 62(C), pages 1366-1376.
    2. Bjoern Hagen & Adenike Opejin & K. David Pijawka, 2022. "Risk Perceptions and Amplification Effects over Time: Evaluating Fukushima Longitudinal Surveys," Sustainability, MDPI, vol. 14(13), pages 1-18, June.
    3. Leurent, Martin & Jasserand, Frédéric & Locatelli, Giorgio & Palm, Jenny & Rämä, Miika & Trianni, Andrea, 2017. "Driving forces and obstacles to nuclear cogeneration in Europe: Lessons learnt from Finland," Energy Policy, Elsevier, vol. 107(C), pages 138-150.
    4. Wang, Fan & Gu, Jibao & Wu, Jianlin, 2020. "Perspective taking, energy policy involvement, and public acceptance of nuclear energy: Evidence from China," Energy Policy, Elsevier, vol. 145(C).
    5. Linares, Pedro & Conchado, Adela, 2013. "The economics of new nuclear power plants in liberalized electricity markets," Energy Economics, Elsevier, vol. 40(S1), pages 119-125.
    6. Robison, Lindon J. & Shupp, Robert S. & Myers, Robert J., 2010. "Expected utility paradoxes," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 39(2), pages 187-193, April.
    7. Contu, Davide & Strazzera, Elisabetta & Mourato, Susana, 2016. "Modeling individual preferences for energy sources: The case of IV generation nuclear energy in Italy," Ecological Economics, Elsevier, vol. 127(C), pages 37-58.
    8. Nguyen, Stephanie & Nicod, Lionel & Llosa, Sylvie, 2024. "Preventing bypass on sharing economy platforms: The impact of message framing on users’ bypass intention," Journal of Business Research, Elsevier, vol. 179(C).
    9. Jean-Charles Fiolet & Carl Haas & Keith Hipel, 2016. "Risk-chasing behaviour in on-site construction decisions," Construction Management and Economics, Taylor & Francis Journals, vol. 34(12), pages 845-858, December.
    10. Stefan Schiller, 2017. "The Quest for Rationality: Chief Financial Officers’ and Accounting Master’s Students’ Perception of Economic Rationality," SAGE Open, , vol. 7(2), pages 21582440177, April.
    11. Robert C. Bird & Vivek Soundararajan, 2020. "The Role of Precontractual Signals in Creating Sustainable Global Supply Chains," Journal of Business Ethics, Springer, vol. 164(1), pages 81-94, June.
    12. van Buiten, Marc & Keren, Gideon, 2009. "Speaker-listener incompatibility: Joint and separate processing in risky choice framing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 108(1), pages 106-115, January.
    13. Mark J Hurlstone & Stephan Lewandowsky & Ben R Newell & Brittany Sewell, 2014. "The Effect of Framing and Normative Messages in Building Support for Climate Policies," PLOS ONE, Public Library of Science, vol. 9(12), pages 1-19, December.
    14. Gallo-Rivera, María Teresa & Mancha-Navarro, Tomás & Garrido-Yserte, Rubén, 2013. "Application of the counterfactual method to assess of the local economic impact of a nuclear power station," Energy Policy, Elsevier, vol. 62(C), pages 1481-1492.
    15. Meraner, Manuela & Musshoff, Oliver & Finger, Robert, 2018. "Using involvement to reduce inconsistencies in risk preference elicitation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 73(C), pages 22-33.
    16. Mah, Daphne Ngar-yin & Hills, Peter & Tao, Julia, 2014. "Risk perception, trust and public engagement in nuclear decision-making in Hong Kong," Energy Policy, Elsevier, vol. 73(C), pages 368-390.
    17. Dharshing, Samdruk & Hille, Stefanie Lena & Wüstenhagen, Rolf, 2017. "The Influence of Political Orientation on the Strength and Temporal Persistence of Policy Framing Effects," Ecological Economics, Elsevier, vol. 142(C), pages 295-305.
    18. Shoham Choshen‐Hillel & Ehud Guttel & Alon Harel, 2022. "Framing negligence," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 19(2), pages 296-339, June.
    19. Dorian Jullien, 2016. "All Frames Created Equal are Not Identical: On the Structure of Kahneman and Tversky's Framing Effects," GREDEG Working Papers 2016-17, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    20. Vladimir M. Cvetković & Adem Öcal & Yuliya Lyamzina & Eric K. Noji & Neda Nikolić & Goran Milošević, 2021. "Nuclear Power Risk Perception in Serbia: Fear of Exposure to Radiation vs. Social Benefits," Energies, MDPI, vol. 14(9), pages 1-19, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:enepol:v:64:y:2014:i:c:p:183-192. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/enpol .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.