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Evaluation of the effect of the Power of One campaign on natural gas consumption

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  • Diffney, Seán
  • Lyons, Seán
  • Malaguzzi Valeri, Laura

Abstract

In this paper we study an advertising campaign launched by the Irish government to induce more energy-efficient behaviour and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets had a significant, but short-lived, effect on natural gas consumption. We find no persistent effect of the campaign. We then study three surveys administered to 1000 consumers prior to and during the campaign. This repeated cross-section allows us to determine that the efficiency campaign has increased awareness of behaviours that curb natural gas consumption. However we do not find any significant effect of the campaign on self-reported natural gas-saving behaviour.

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  • Diffney, Seán & Lyons, Seán & Malaguzzi Valeri, Laura, 2013. "Evaluation of the effect of the Power of One campaign on natural gas consumption," Energy Policy, Elsevier, vol. 62(C), pages 978-988.
    • Handle: RePEc:eee:enepol:v:62:y:2013:i:c:p:978-988
    DOI: 10.1016/j.enpol.2013.07.099
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    Cited by:

    1. Lempinen, Hanna, 2019. "“Barely surviving on a pile of gold”: Arguing for the case of peat energy in 2010s Finland," Energy Policy, Elsevier, vol. 128(C), pages 1-7.
    2. Leahy, Eimear & Devitt, Conor & Lyons, Seán & Tol, Richard S.J., 2012. "The cost of natural gas shortages in Ireland," Energy Policy, Elsevier, vol. 46(C), pages 153-169.
    3. Nyamdash, Batsaikhan & Denny, Eleanor, 2011. "The economic impact of electricity conservation policies: A case study of Ireland," MPRA Paper 28384, University Library of Munich, Germany.
    4. Collins, Matthew & Curtis, John, 2017. "Advertising and investment spillovers in the diffusion of residential energy efficiency renovations," Papers WP569, Economic and Social Research Institute (ESRI).
    5. Rogan, Fionn & Cahill, Caiman J. & Ó Gallachóir, Brian P., 2012. "Decomposition analysis of gas consumption in the residential sector in Ireland," Energy Policy, Elsevier, vol. 42(C), pages 19-36.
    6. McAndrew, Ryan & Mulcahy, Rory & Gordon, Ross & Russell-Bennett, Rebekah, 2021. "Household energy efficiency interventions: A systematic literature review," Energy Policy, Elsevier, vol. 150(C).
    7. Curtis, John & Devitt, Niamh & di Cosmo, Valeria & Farrell, Niall & FitzGerald, John & Hyland, Marie & Lynch, Muireann & Lyons, Sean & McCoy, Daire & Malaguzzi Valeri, Laura & Walsh, Darragh, 2014. "Irish Energy Policy: An Analysis of Current Issues," Research Series, Economic and Social Research Institute (ESRI), number rs37 edited by FitzGerald, John & Malaguzzi Valeri, Laura.

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    More about this item

    Keywords

    Energy efficiency policy; Advertising; Natural gas;
    All these keywords.

    JEL classification:

    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices

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