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Large-scale influence maximization via maximal covering location

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  • Güney, Evren
  • Leitner, Markus
  • Ruthmair, Mario
  • Sinnl, Markus

Abstract

Influence maximization aims at identifying a limited set of key individuals in a (social) network which spreads information based on some propagation model and maximizes the number of individuals reached. We show that influence maximization based on the probabilistic independent cascade model can be modeled as a stochastic maximal covering location problem. A reformulation based on Benders decomposition is proposed and a relation between obtained Benders optimality cuts and submodular cuts for correspondingly defined subsets is established. We introduce preprocessing tests, which allow us to remove variables from the model and develop efficient algorithms for the separation of Benders cuts. Both aspects are shown to be crucial ingredients of the developed branch-and-cut algorithm since real-life social network instances may be very large. In a computational study, the considered variants of this branch-and-cut algorithm outperform the state-of-the-art approach for influence maximization by orders of magnitude.

Suggested Citation

  • Güney, Evren & Leitner, Markus & Ruthmair, Mario & Sinnl, Markus, 2021. "Large-scale influence maximization via maximal covering location," European Journal of Operational Research, Elsevier, vol. 289(1), pages 144-164.
    • Handle: RePEc:eee:ejores:v:289:y:2021:i:1:p:144-164
    DOI: 10.1016/j.ejor.2020.06.028
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    Cited by:

    1. Eszter Julianna Csókás & Tamás Vinkó, 2023. "An exact method for influence maximization based on deterministic linear threshold model," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 31(1), pages 269-286, March.
    2. S. Raghavan & Rui Zhang, 2022. "Rapid Influence Maximization on Social Networks: The Positive Influence Dominating Set Problem," INFORMS Journal on Computing, INFORMS, vol. 34(3), pages 1345-1365, May.
    3. Chen, Liang & Chen, Sheng-Jie & Chen, Wei-Kun & Dai, Yu-Hong & Quan, Tao & Chen, Juan, 2023. "Efficient presolving methods for solving maximal covering and partial set covering location problems," European Journal of Operational Research, Elsevier, vol. 311(1), pages 73-87.

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