IDEAS home Printed from https://ideas.repec.org/a/eee/ejores/v288y2021i1p331-342.html
   My bibliography  Save this article

On rational behavior in multi-attribute riskless choice

Author

Listed:
  • Korhonen, Pekka J.
  • Wallenius, Jyrki
  • Genc, Tolga
  • Xu, Peng

Abstract

We theoretically compare and contrast two commonly used types of choice strategies in a riskless, multi-attribute setting: (1) the win-win (or Pareto improving) strategy, and (2) the tradeoff strategy. Both strategies can be used and are used in Multiple Criteria Decision Making theory and practice. In the win-win strategy, consumers (or decision-makers) consider, which goods they want to add to their basket. In the tradeoff strategy consumers make pairwise choices between different (efficient) baskets, where they have to give up in some goods to gain in other goods.

Suggested Citation

  • Korhonen, Pekka J. & Wallenius, Jyrki & Genc, Tolga & Xu, Peng, 2021. "On rational behavior in multi-attribute riskless choice," European Journal of Operational Research, Elsevier, vol. 288(1), pages 331-342.
    • Handle: RePEc:eee:ejores:v:288:y:2021:i:1:p:331-342
    DOI: 10.1016/j.ejor.2020.05.056
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0377221720305178
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ejor.2020.05.056?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Abel, Ami & Korhonen, Pekka, 1996. "Using aspiration levels in an interactive interior multiobjective linear programming algorithm," European Journal of Operational Research, Elsevier, vol. 89(1), pages 193-201, February.
    2. Amos Tversky & Daniel Kahneman, 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 106(4), pages 1039-1061.
    3. Pekka Korhonen & Jyrki Wallenius, 1988. "A pareto race," Naval Research Logistics (NRL), John Wiley & Sons, vol. 35(6), pages 615-623, December.
    4. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    5. Arbel, Ami & Korhonen, Pekka, 2001. "Using objective values to start multiple objective linear programming algorithms," European Journal of Operational Research, Elsevier, vol. 128(3), pages 587-596, February.
    6. A. M. Geoffrion & J. S. Dyer & A. Feinberg, 1972. "An Interactive Approach for Multi-Criterion Optimization, with an Application to the Operation of an Academic Department," Management Science, INFORMS, vol. 19(4-Part-1), pages 357-368, December.
    7. Korhonen, Pekka, 1988. "A visual reference direction approach to solving discrete multiple criteria problems," European Journal of Operational Research, Elsevier, vol. 34(2), pages 152-159, March.
    8. Korhonen, Pekka J. & Laakso, Jukka, 1986. "A visual interactive method for solving the multiple criteria problem," European Journal of Operational Research, Elsevier, vol. 24(2), pages 277-287, February.
    9. Ravaja, Niklas & Korhonen, Pekka & Köksalan, Murat & Lipsanen, Jari & Salminen, Mikko & Somervuori, Outi & Wallenius, Jyrki, 2016. "Emotional–motivational responses predicting choices: The role of asymmetrical frontal cortical activity," Journal of Economic Psychology, Elsevier, vol. 52(C), pages 56-70.
    10. Stanley Zionts & Jyrki Wallenius, 1976. "An Interactive Programming Method for Solving the Multiple Criteria Problem," Management Science, INFORMS, vol. 22(6), pages 652-663, February.
    11. Ana B. Ruiz & Francisco Ruiz & Kaisa Miettinen & Laura Delgado-Antequera & Vesa Ojalehto, 2019. "NAUTILUS Navigator: free search interactive multiobjective optimization without trading-off," Journal of Global Optimization, Springer, vol. 74(2), pages 213-231, June.
    12. Debajyoti Ray & Matthew Shum & Colin F. Camerer, 2015. "Loss Aversion in Post-Sale Purchases of Consumer Products and Their Substitutes," American Economic Review, American Economic Association, vol. 105(5), pages 376-380, May.
    13. Jyrki Wallenius & James S. Dyer & Peter C. Fishburn & Ralph E. Steuer & Stanley Zionts & Kalyanmoy Deb, 2008. "Multiple Criteria Decision Making, Multiattribute Utility Theory: Recent Accomplishments and What Lies Ahead," Management Science, INFORMS, vol. 54(7), pages 1336-1349, July.
    14. Ruiz, Ana B. & Sindhya, Karthik & Miettinen, Kaisa & Ruiz, Francisco & Luque, Mariano, 2015. "E-NAUTILUS: A decision support system for complex multiobjective optimization problems based on the NAUTILUS method," European Journal of Operational Research, Elsevier, vol. 246(1), pages 218-231.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. M Köksalan & E Karasakal, 2006. "An interactive approach for multiobjective decision making," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(5), pages 532-540, May.
    2. Thomas L. Saaty, 2013. "The Modern Science of Multicriteria Decision Making and Its Practical Applications: The AHP/ANP Approach," Operations Research, INFORMS, vol. 61(5), pages 1101-1118, October.
    3. Ishizaka, Alessio & Siraj, Sajid, 2018. "Are multi-criteria decision-making tools useful? An experimental comparative study of three methods," European Journal of Operational Research, Elsevier, vol. 264(2), pages 462-471.
    4. Dimitris Bertsimas & Allison O'Hair, 2013. "Learning Preferences Under Noise and Loss Aversion: An Optimization Approach," Operations Research, INFORMS, vol. 61(5), pages 1190-1199, October.
    5. Ana B. Ruiz & Francisco Ruiz & Kaisa Miettinen & Laura Delgado-Antequera & Vesa Ojalehto, 2019. "NAUTILUS Navigator: free search interactive multiobjective optimization without trading-off," Journal of Global Optimization, Springer, vol. 74(2), pages 213-231, June.
    6. Park, K. Sam & Shin, Dong Eun, 2012. "Interactive multiobjective optimization approach to the input–output design of opening new branches," European Journal of Operational Research, Elsevier, vol. 220(2), pages 530-538.
    7. Caballero, Rafael & Ruiz, Francisco & Uria, M. Victoria Rodriguez & Romero, Carlos, 2006. "Interactive meta-goal programming," European Journal of Operational Research, Elsevier, vol. 175(1), pages 135-154, November.
    8. Arbel, Ami & Korhonen, Pekka, 2001. "Using objective values to start multiple objective linear programming algorithms," European Journal of Operational Research, Elsevier, vol. 128(3), pages 587-596, February.
    9. Nowak, Maciej, 2007. "Aspiration level approach in stochastic MCDM problems," European Journal of Operational Research, Elsevier, vol. 177(3), pages 1626-1640, March.
    10. Kaisa Miettinen & Francisco Ruiz, 2016. "NAUTILUS framework: towards trade-off-free interaction in multiobjective optimization," Journal of Business Economics, Springer, vol. 86(1), pages 5-21, January.
    11. Asim Roy & Patrick Mackin & Jyrki Wallenius & James Corner & Mark Keith & Gregory Schymik & Hina Arora, 2008. "An Interactive Search Method Based on User Preferences," Decision Analysis, INFORMS, vol. 5(4), pages 203-229, December.
    12. P. Korhonen & A. Siljamaeki & M. Soismaa, 1998. "Practical Aspects of Value Efficiency Analysis," Working Papers ir98042, International Institute for Applied Systems Analysis.
    13. Aksoy, Yasemin & Butler, Timothy W. & Minor, Elliott D., 1996. "Comparative studies in interactive multiple objective mathematical programming," European Journal of Operational Research, Elsevier, vol. 89(2), pages 408-422, March.
    14. P. Korhonen & J. Karaivanova, 1998. "An Algorithm for Projecting a Reference Direction onto the Nondominated Set of Given Points," Working Papers ir98011, International Institute for Applied Systems Analysis.
    15. Nowak, Maciej, 2006. "INSDECM--an interactive procedure for stochastic multicriteria decision problems," European Journal of Operational Research, Elsevier, vol. 175(3), pages 1413-1430, December.
    16. Korhonen, Pekka & Yu, GuangYuan, 1997. "A reference direction approach to multiple objective quadratic-linear programming," European Journal of Operational Research, Elsevier, vol. 102(3), pages 601-610, November.
    17. P. Korhonen, 1998. "Multiple Objective Programming Support," Working Papers ir98010, International Institute for Applied Systems Analysis.
    18. J. Cabello & M. Luque & F. Miguel & A. Ruiz & F. Ruiz, 2014. "A multiobjective interactive approach to determine the optimal electricity mix in Andalucía (Spain)," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 22(1), pages 109-127, April.
    19. Deng, Yiting & Staelin, Richard & Wang, Wei & Boulding, William, 2018. "Consumer sophistication, word-of-mouth and “False” promotions," Journal of Economic Behavior & Organization, Elsevier, vol. 152(C), pages 98-123.
    20. Behnam Malakooti, 2015. "Double Helix Value Functions, Ordinal/Cardinal Approach, Additive Utility Functions, Multiple Criteria, Decision Paradigm, Process, and Types (Z Theory I)," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 14(06), pages 1353-1400, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ejores:v:288:y:2021:i:1:p:331-342. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/eor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.