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A supply chain under limited-time promotion: The effect of customer sensitivity

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  • Kogan, Konstantin
  • Herbon, Avi

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  • Kogan, Konstantin & Herbon, Avi, 2008. "A supply chain under limited-time promotion: The effect of customer sensitivity," European Journal of Operational Research, Elsevier, vol. 188(1), pages 273-292, July.
    • Handle: RePEc:eee:ejores:v:188:y:2008:i:1:p:273-292
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    References listed on IDEAS

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    1. Kamel Jedidi & Carl F. Mela & Sunil Gupta, 1999. "Managing Advertising and Promotion for Long-Run Profitability," Marketing Science, INFORMS, vol. 18(1), pages 1-22.
    2. Jehoshua Eliashberg & Richard Steinberg, 1987. "Marketing-Production Decisions in an Industrial Channel of Distribution," Management Science, INFORMS, vol. 33(8), pages 981-1000, August.
    3. Elizabeth J. Warner & Robert B. Barsky, 1995. "The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 110(2), pages 321-352.
    4. Mark Bils, 1989. "Pricing in a Customer Market," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 104(4), pages 699-718.
    5. Tersine, Richard J. & Barman, Samir, 1995. "Economic purchasing strategies for temporary price discounts," European Journal of Operational Research, Elsevier, vol. 80(2), pages 328-343, January.
    6. Zerrillo, Philip & lacobucci, Dawn, 1995. "Trade promotions: A call for a more rational approach," Business Horizons, Elsevier, vol. 38(4), pages 69-76.
    7. Judith A. Chevalier & Anil K. Kashyap & Peter E. Rossi, 2003. "Why Don't Prices Rise During Periods of Peak Demand? Evidence from Scanner Data," American Economic Review, American Economic Association, vol. 93(1), pages 15-37, March.
    8. Praveen K. Kopalle & Carl F. Mela & Lawrence Marsh, 1999. "The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications," Marketing Science, INFORMS, vol. 18(3), pages 317-332.
    9. Desai, Vijay S., 1996. "Interactions between members of a marketing-production channel under seasonal demand," European Journal of Operational Research, Elsevier, vol. 90(1), pages 115-141, April.
    10. Wedad Elmaghraby & P{i}nar Keskinocak, 2003. "Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions," Management Science, INFORMS, vol. 49(10), pages 1287-1309, October.
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    Cited by:

    1. Sagawa, Juliana Keiko & Nagano, Marcelo Seido, 2015. "Modeling the dynamics of a multi-product manufacturing system: A real case application," European Journal of Operational Research, Elsevier, vol. 244(2), pages 624-636.
    2. Zhang, Mingyang & Zhang, Juliang & Cheng, T.C.E. & Hua, Guowei, 2018. "Why and how do branders sell new products on flash sale platforms?," European Journal of Operational Research, Elsevier, vol. 270(1), pages 337-351.
    3. Kogan, Konstantin, 2012. "Ship-to-order supplies: Contract breachability and the impact of a manufacturer-owned direct channel," European Journal of Operational Research, Elsevier, vol. 218(1), pages 113-123.
    4. MartI´n-Herrán, Guiomar & Sigué, Simon P., 2011. "Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?," European Journal of Operational Research, Elsevier, vol. 211(2), pages 415-425, June.

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