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Retailer price distributions and promotional activities

Author

Listed:
  • Rennhoff, Adam D.
  • Serfes, Konstantinos

Abstract

An interesting feature of the data is that the price distribution in the absence of promotional activities first order stochastically dominates that under display or feature advertising. The theoretical model we introduce can yield an equilibrium that is consistent with the above observations.

Suggested Citation

  • Rennhoff, Adam D. & Serfes, Konstantinos, 2009. "Retailer price distributions and promotional activities," Economics Letters, Elsevier, vol. 103(2), pages 91-95, May.
    • Handle: RePEc:eee:ecolet:v:103:y:2009:i:2:p:91-95
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    References listed on IDEAS

    as
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