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MABS: Spreadsheet-based decision support for precision marketing

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  • De Reyck, Bert
  • Degraeve, Zeger

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  • De Reyck, Bert & Degraeve, Zeger, 2006. "MABS: Spreadsheet-based decision support for precision marketing," European Journal of Operational Research, Elsevier, vol. 171(3), pages 935-950, June.
    • Handle: RePEc:eee:ejores:v:171:y:2006:i:3:p:935-950
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    References listed on IDEAS

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    1. Bert de Reyck & Zeger Degraeve, 2003. "Broadcast Scheduling for Mobile Advertising," Operations Research, INFORMS, vol. 51(4), pages 509-517, August.
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