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Efficiency, effectiveness and productivity of marketing in services

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  • Keh, Hean Tat
  • Chu, Singfat
  • Xu, Jiye

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  • Keh, Hean Tat & Chu, Singfat & Xu, Jiye, 2006. "Efficiency, effectiveness and productivity of marketing in services," European Journal of Operational Research, Elsevier, vol. 170(1), pages 265-276, April.
    • Handle: RePEc:eee:ejores:v:170:y:2006:i:1:p:265-276
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    2. Thomas Sexton & Herbert Lewis, 2003. "Two-Stage DEA: An Application to Major League Baseball," Journal of Productivity Analysis, Springer, vol. 19(2), pages 227-249, April.
    3. Bell, RA & Morey, RC, 1994. "The search for appropriate benchmarking partners: A macro approach and application to corporate travel management," Omega, Elsevier, vol. 22(5), pages 477-490, September.
    4. K.J. Klassen & T.R. Rohleder, 2001. "Combining Operations and Marketing to Manage Capacity and Demand in Services," The Service Industries Journal, Taylor & Francis Journals, vol. 21(2), pages 1-30, April.
    5. Lawrence Seiford & Joe Zhu, 1999. "Sensitivity and Stability of the Classifications of Returns to Scale in Data Envelopment Analysis," Journal of Productivity Analysis, Springer, vol. 12(1), pages 55-75, August.
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    9. Zhu, Joe, 2000. "Further discussion on linear production functions and DEA," European Journal of Operational Research, Elsevier, vol. 127(3), pages 611-618, December.
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    14. R. D. Banker & A. Charnes & W. W. Cooper, 1984. "Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis," Management Science, INFORMS, vol. 30(9), pages 1078-1092, September.
    15. Sheth, Jagdish N. & Sisodia, Rajendra S., 2002. "Marketing productivity: issues and analysis," Journal of Business Research, Elsevier, vol. 55(5), pages 349-362, May.
    16. Keh, Hean Tat & Chu, Singfat, 2003. "Retail productivity and scale economies at the firm level: a DEA approach," Omega, Elsevier, vol. 31(2), pages 75-82, April.
    17. Lawrence M. Seiford & Joe Zhu, 1999. "Profitability and Marketability of the Top 55 U.S. Commercial Banks," Management Science, INFORMS, vol. 45(9), pages 1270-1288, September.
    18. Kenneth J Klassen & Randolph M Russell & James J Chrisman, 1998. "Efficiency and Productivity Measures for High Contact Services," The Service Industries Journal, Taylor & Francis Journals, vol. 18(4), pages 1-18, October.
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