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Comparison of some AI and statistical classification methods for a marketing case

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  • Montgomery, D.
  • Swinnen, G.
  • Vanhoof, K.

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  • Montgomery, D. & Swinnen, G. & Vanhoof, K., 1997. "Comparison of some AI and statistical classification methods for a marketing case," European Journal of Operational Research, Elsevier, vol. 103(2), pages 312-325, December.
    • Handle: RePEc:eee:ejores:v:103:y:1997:i:2:p:312-325
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    References listed on IDEAS

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    1. Edward W. McLaughlin & Vithala R. Rao, 1988. "An exploratory modeling of the decision process of new product selection by supermarket buyers," Agribusiness, John Wiley & Sons, Ltd., vol. 4(2), pages 177-185.
    2. Edward W. McLaughlin & Vithala R. Rao, 1990. "The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(2), pages 358-370.
    3. Eisenbeis, Robert A, 1977. "Pitfalls in the Application of Discriminant Analysis in Business, Finance, and Economics," Journal of Finance, American Finance Association, vol. 32(3), pages 875-900, June.
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    Cited by:

    1. Vlačić, Božidar & Corbo, Leonardo & Costa e Silva, Susana & Dabić, Marina, 2021. "The evolving role of artificial intelligence in marketing: A review and research agenda," Journal of Business Research, Elsevier, vol. 128(C), pages 187-203.

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