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Where and about what? Price relevant narratives depend on topic and media type

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  • Liu, Sha
  • Gaskell, Paul
  • McGroarty, Frank

Abstract

The role of traditional or social media-expressed tone on stock prices is nuanced. Negative tone of traditional media articles is much more likely to convey material information than web messages. Some topics, regardless of source, are unusually negative, causing fluctuations in investor sentiment and temporary price deviations.

Suggested Citation

  • Liu, Sha & Gaskell, Paul & McGroarty, Frank, 2022. "Where and about what? Price relevant narratives depend on topic and media type," Economics Letters, Elsevier, vol. 213(C).
    • Handle: RePEc:eee:ecolet:v:213:y:2022:i:c:s0165176522000507
    DOI: 10.1016/j.econlet.2022.110363
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    References listed on IDEAS

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    1. Ahmad, Khurshid & Han, JingGuang & Hutson, Elaine & Kearney, Colm & Liu, Sha, 2016. "Media-expressed negative tone and firm-level stock returns," Journal of Corporate Finance, Elsevier, vol. 37(C), pages 152-172.
    2. Gu, Chen & Kurov, Alexander, 2020. "Informational role of social media: Evidence from Twitter sentiment," Journal of Banking & Finance, Elsevier, vol. 121(C).
    3. Michael S. Drake & Jacob R. Thornock & Brady J. Twedt, 2017. "The internet as an information intermediary," Review of Accounting Studies, Springer, vol. 22(2), pages 543-576, June.
    4. Paul C. Tetlock, 2007. "Giving Content to Investor Sentiment: The Role of Media in the Stock Market," Journal of Finance, American Finance Association, vol. 62(3), pages 1139-1168, June.
    5. Tim Loughran & Bill Mcdonald, 2011. "When Is a Liability Not a Liability? Textual Analysis, Dictionaries, and 10‐Ks," Journal of Finance, American Finance Association, vol. 66(1), pages 35-65, February.
    6. Jacob Boudoukh & Ronen Feldman & Shimon Kogan & Matthew Richardson, 2019. "Information, Trading, and Volatility: Evidence from Firm-Specific News," The Review of Financial Studies, Society for Financial Studies, vol. 32(3), pages 992-1033.
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    Cited by:

    1. Liu, Sha, 2023. "Do investors and managers of active ETFs react to social media activities?," Finance Research Letters, Elsevier, vol. 51(C).

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    More about this item

    Keywords

    Negative tone; Traditional media; Social media; Textual analysis; Investor sentiment;
    All these keywords.

    JEL classification:

    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading

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