Advertising as a predictor of investment
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DOI: 10.1016/j.econlet.2011.12.079
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Cited by:
- Kosei Fukuda, 2015. "An Investigation of Causality between Advertising and Operating Activity: Macro and Micro Evidence from Japan," American Journal of Economics and Business Administration, Science Publications, vol. 7(1), pages 23-32, May.
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More about this item
Keywords
Advertising; Customer markets; Investment; Financial crises;All these keywords.
JEL classification:
- E22 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Investment; Capital; Intangible Capital; Capacity
- E32 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Business Fluctuations; Cycles
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