A model of repeat advertising
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Cited by:
- C. Robert Clark & Ignatius J. Horstmann, 2013.
"A model of advertising format competition: on the use of celebrities in ads,"
Canadian Journal of Economics, Canadian Economics Association, vol. 46(4), pages 1606-1630, November.
- C. Robert Clark & Ignatius J. Horstmann, 2013. "A model of advertising format competition: on the use of celebrities in ads," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 46(4), pages 1606-1630, November.
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Keywords
Advertising Coordination Consumption externality;Statistics
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