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Media exposure and individual choices: Evidence from lottery players

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  • De Paola, Maria
  • Scoppa, Vincenzo

Abstract

To what extent individual choices are influenced by media exposure? We try to provide evidence on this aspect considering how the sales of lotto tickets are determined by the size of the top prize (the jackpot) compared to the amount of attention that media devote to the game. We use data on the Italian SuperEnalotto (2003–2010) and estimate ticket sales in relation to the jackpot size and to several measures of lotto media coverage. To take into account that media attention may be affected by the amount of tickets sold we instrument media coverage with the availability of other newsworthy materials (sport events and disasters). It emerges that media attention to the game is inversely related to the availability of other news. Two-Stage-Least Squares Estimations show that, given the jackpot size, players are affected by media exposure as they spend more on lotto when media attention to the game is higher.

Suggested Citation

  • De Paola, Maria & Scoppa, Vincenzo, 2014. "Media exposure and individual choices: Evidence from lottery players," Economic Modelling, Elsevier, vol. 38(C), pages 385-391.
    • Handle: RePEc:eee:ecmode:v:38:y:2014:i:c:p:385-391
    DOI: 10.1016/j.econmod.2014.01.006
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    Cited by:

    1. Bose, Udichibarna & Arun, Thankom & Arun, Shoba, 2021. "Do information networks benefit households with female heads?," Economic Modelling, Elsevier, vol. 103(C).
    2. Hirsch, Patrick & Köhler, Ekkehard A. & Feld, Lars P. & Thomas, Tobias, 2020. ""Whatever it takes!": How tonality of TV-news affects government bond yield spreads during crises," Freiburg Discussion Papers on Constitutional Economics 20/9, Walter Eucken Institut e.V..
    3. Sara Capacci & Emanuela Randon & Antonello Eugenio Scorcu, 2017. "Are Consumers More Willing to Invest in Luck During Recessions?," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 3(1), pages 25-38, March.
    4. M. J. Burger & M. Hendriks & E. Pleeging & P. W. van der Zwan, 2016. "The silver linings of lottery play: motivation and subjective well-being of British lottery participants," Applied Economics Letters, Taylor & Francis Journals, vol. 23(18), pages 1312-1316, December.
    5. Silvia Giacomelli & Marco Tonello, 2015. "Measuring the performance of local governments: evidence from mystery calls," Questioni di Economia e Finanza (Occasional Papers) 292, Bank of Italy, Economic Research and International Relations Area.
    6. Lucia Rizzica & Marco Tonello, 2015. "Exposure to media and corruption perceptions," Temi di discussione (Economic working papers) 1043, Bank of Italy, Economic Research and International Relations Area.

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    More about this item

    Keywords

    Media exposure; Psychology and economics; Lottery;
    All these keywords.

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D1 - Microeconomics - - Household Behavior
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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