IDEAS home Printed from https://ideas.repec.org/a/eee/ecanpo/v82y2024icp976-998.html
   My bibliography  Save this article

Does rural e-commerce drive up incomes for rural residents? Evidence from Taobao villages in China

Author

Listed:
  • Zhang, Ning
  • Yang, Wantong
  • Ke, Haiqian

Abstract

The prosperity of rural e-commerce is crucial for rural economic development and rural residents’ well-being, it also offers a fresh perspective towards addressing the “Three Rural Issues” in China. Considering Taobao villages (rural e-commerce) as a quasi-natural experiment, this study explores the impact of Taobao villages on rural residents’ per capita disposable income by applying a staggered difference-in-difference (DID) method within county data from 2010 to 2020. It also reveals the underlying mechanisms behind them along with enterprise microdata. The empirical findings show that, on average, Taobao villages contribute to an annual increase of RMB 1820 in rural residents’ income, and this effect is more prominent in counties with a dominant tertiary sector, larger scale, and non-poor counties. Furthermore, three mechanisms of Taobao village income-raising effect exist: labor mobility across sectors, new business registration, and cost reduction in e-commerce firms. These findings provide compelling evidence for policymakers to promote rural e-commerce as a means to bolster rural residents’ income and foster rural economic growth, it is also of great practical significance for China in narrowing the urban–rural income gap.

Suggested Citation

  • Zhang, Ning & Yang, Wantong & Ke, Haiqian, 2024. "Does rural e-commerce drive up incomes for rural residents? Evidence from Taobao villages in China," Economic Analysis and Policy, Elsevier, vol. 82(C), pages 976-998.
    • Handle: RePEc:eee:ecanpo:v:82:y:2024:i:c:p:976-998
    DOI: 10.1016/j.eap.2024.04.023
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0313592624001024
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.eap.2024.04.023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Victor Couture & Benjamin Faber & Yizhen Gu & Lizhi Liu, 2021. "Connecting the Countryside via E-Commerce: Evidence from China," American Economic Review: Insights, American Economic Association, vol. 3(1), pages 35-50, March.
    2. Thorsten Beck & Ross Levine & Alexey Levkov, 2010. "Big Bad Banks? The Winners and Losers from Bank Deregulation in the United States," Journal of Finance, American Finance Association, vol. 65(5), pages 1637-1667, October.
    3. Goodman-Bacon, Andrew, 2021. "Difference-in-differences with variation in treatment timing," Journal of Econometrics, Elsevier, vol. 225(2), pages 254-277.
    4. Yang, Bo & Ma, Fang & Deng, Weihua & Pi, Yang, 2022. "Digital inclusive finance and rural household subsistence consumption in China," Economic Analysis and Policy, Elsevier, vol. 76(C), pages 627-642.
    5. Chen, Chen & Gan, Christopher & Li, Junpeng & Lu, Yao & Rahut, Dil, 2023. "Linking farmers to markets: Does cooperative membership facilitate e-commerce adoption and income growth in rural China?," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1155-1170.
    6. Yang Liu & Mi Zhou, 2023. "Can rural e-commerce narrow the urban–rural income gap? Evidence from coverage of Taobao villages in China," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 15(3), pages 580-603, July.
    7. Tang, Jianjun & Gong, Jiaowei & Ma, Wanglin & Rahut, Dil Bahadur, 2022. "Narrowing urban–rural income gap in China: The role of the targeted poverty alleviation program," Economic Analysis and Policy, Elsevier, vol. 75(C), pages 74-90.
    8. Baker, Andrew C. & Larcker, David F. & Wang, Charles C.Y., 2022. "How much should we trust staggered difference-in-differences estimates?," Journal of Financial Economics, Elsevier, vol. 144(2), pages 370-395.
    9. Zheng, Hongyun & Ma, Wanglin, 2023. "Impact of agricultural commercialization on dietary diversity and vulnerability to poverty: Insights from Chinese rural households," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 558-569.
    10. Qi, Jiaqi & Zheng, Xiaoyong & Guo, Hongdong, 2019. "The formation of Taobao villages in China," China Economic Review, Elsevier, vol. 53(C), pages 106-127.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gao, Jing & Zeng, Yiwu & Liu, Min, 2024. "Policy interventions and market innovation in rural China: Empirical evidence from Taobao villages," Economic Analysis and Policy, Elsevier, vol. 81(C), pages 1411-1429.
    2. Xu, Yang & Huang, Wei & Zhang, Cherry Yi, 2024. "Navigating international competition with ESG: Insights from the US-China trade war," Research in International Business and Finance, Elsevier, vol. 70(PB).
    3. Wang, Xue & Liu, Qingyuan, 2024. "Information disclosure and ESG rating disagreement: Evidence from green bond issuance in China," Pacific-Basin Finance Journal, Elsevier, vol. 85(C).
    4. Rik Chakraborti & Gavin Roberts, 2023. "How price-gouging regulation undermined COVID-19 mitigation: county-level evidence of unintended consequences," Public Choice, Springer, vol. 196(1), pages 51-83, July.
    5. Brown, David P. & Muehlenbachs, Lucija, 2023. "The Value of Electricity Reliability: Evidence from Battery Adoption," Working Papers 2023-5, University of Alberta, Department of Economics, revised 26 Jul 2024.
    6. Lili Li & Yiwu Zeng & Zi Ye & Hongdong Guo, 2021. "E‐commerce development and urban‐rural income gap: Evidence from Zhejiang Province, China," Papers in Regional Science, Wiley Blackwell, vol. 100(2), pages 475-494, April.
    7. Fengrong Liu & Jiayu Chen & Chaozhu Li & Fenghui Xu, 2023. "Cost Sharing and Cost Shifting Mechanisms under a per Diem Payment System in a County of China," IJERPH, MDPI, vol. 20(3), pages 1-12, January.
    8. Chy, Mahfuz & Kyung, Hoyoun, 2023. "The effect of bond market transparency on bank loan contracting," Journal of Accounting and Economics, Elsevier, vol. 75(2).
    9. Eryu Zhang & Xiaoyu He & Peng Xiao, 2022. "Does Smart City Construction Decrease Urban Carbon Emission Intensity? Evidence from a Difference-in-Difference Estimation in China," Sustainability, MDPI, vol. 14(23), pages 1-16, December.
    10. Mikhail Mamonov & Anna Pestova & Steven Ongena, 2023. "“Crime and Punishment”? How Banks Anticipate and Propagate Global Financial Sanctions," CERGE-EI Working Papers wp753, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
    11. Asatryan, Zareh & Baskaran, Thushyanthan & Birkholz, Carlo & Hufschmidt, Patrick, 2023. "Favoritism by the governing elite," Ruhr Economic Papers 1029, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    12. Chen, Jidong & Shi, Xinzheng & Zhang, Ming-ang & Zhang, Sihan, 2024. "Centralization of environmental administration and air pollution: Evidence from China," Journal of Environmental Economics and Management, Elsevier, vol. 126(C).
    13. Cl'ement de Chaisemartin & Xavier D'Haultf{oe}uille, 2021. "Two-Way Fixed Effects and Differences-in-Differences with Heterogeneous Treatment Effects: A Survey," Papers 2112.04565, arXiv.org, revised Jun 2022.
    14. Clemens, Jeffrey & Strain, Michael R., 2022. "Understanding “Wage Theft”: Evasion and avoidance responses to minimum wage increases," Labour Economics, Elsevier, vol. 79(C).
    15. Hill, Seth J, 2023. "Minimum Wages and Homelessness," OSF Preprints z2fqj, Center for Open Science.
    16. Hao, Xiangchao & Sun, Qinru & Xie, Fang, 2022. "The COVID-19 pandemic, consumption and sovereign credit risk: Cross-country evidence," Economic Modelling, Elsevier, vol. 109(C).
    17. Davidson, Carl & Heyman, Fredrik & Matusz, Steven & Sjöholm, Fredrik & Chun Zhu, Susan, 2022. "How International Experience Helps Shape Labor Market Outcomes," Working Paper Series 1453, Research Institute of Industrial Economics, revised 09 Jun 2024.
    18. Cookson, J. Anthony & Gilje, Erik P. & Heimer, Rawley Z., 2022. "Shale shocked: Cash windfalls and household debt repayment," Journal of Financial Economics, Elsevier, vol. 146(3), pages 905-931.
    19. Maffett, Mark & Nakhmurina, Anya & Skinner, Douglas J., 2022. "Importing activists: Determinants and consequences of increased cross-border shareholder activism," Journal of Accounting and Economics, Elsevier, vol. 74(2).
    20. Marcus Roller, Daniel Steinberg, 2023. "Differences-in-Differences with multiple Treatments under Control," Diskussionsschriften credresearchpaper41, Universitaet Bern, Departement Volkswirtschaft - CRED.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ecanpo:v:82:y:2024:i:c:p:976-998. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/economic-analysis-and-policy .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.