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A dual latent class unfolding model for two-way two-mode preference rating data

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  • Vera, J. Fernando
  • Macas, Rodrigo
  • Heiser, Willem J.

Abstract

In unfolding for two-way two-mode preference ratings data, the categorization of the set of individuals while the categories are represented in a low dimensional space may be an advisable procedure to facilitate their understanding. In addition to considering groups of individuals of a similar preference pattern, homogeneous groups of objects are also considered, such that within each group there are clustered objects perceived to have similar attributes. A dual latent class model is proposed for a matrix of preference ratings data, which will partition the individuals and the objects into classes, and simultaneously represent the cluster centers in a low dimensional space, while individuals and objects retain their preference relationship. Both the categories achieved and the unfolding configuration are estimated to be simultaneously optimal, by means of a conditional maximum likelihood estimation procedure, in a simulated annealing framework that enables us to take a statistical decision about the parameters of the model. The adjusted BIC statistic is employed to test the number of mixture components, and the dimensionality of the representation. Real and artificial data sets are analyzed to illustrate the model's performance.

Suggested Citation

  • Vera, J. Fernando & Macas, Rodrigo & Heiser, Willem J., 2009. "A dual latent class unfolding model for two-way two-mode preference rating data," Computational Statistics & Data Analysis, Elsevier, vol. 53(8), pages 3231-3244, June.
    • Handle: RePEc:eee:csdana:v:53:y:2009:i:8:p:3231-3244
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    References listed on IDEAS

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    1. van Rosmalen, J.M. & Groenen, P.J.F. & Trejos, J. & Castilli, W., 2005. "Global Optimization strategies for two-mode clustering," Econometric Institute Research Papers EI 2005-33, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
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    8. Frank Busing & Patrick Groenen & Willem Heiser, 2005. "Avoiding degeneracy in multidimensional unfolding by penalizing on the coefficient of variation," Psychometrika, Springer;The Psychometric Society, vol. 70(1), pages 71-98, March.
    9. Vera, J. Fernando & Di­az-Garci­a, Jose A., 2008. "A global simulated annealing heuristic for the three-parameter lognormal maximum likelihood estimation," Computational Statistics & Data Analysis, Elsevier, vol. 52(12), pages 5055-5065, August.
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    3. Daniel M. Ringel & Bernd Skiera, 2016. "Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data," Marketing Science, INFORMS, vol. 35(3), pages 511-534, May.
    4. J. Vera & Rodrigo Macías & Willem Heiser, 2013. "Cluster Differences Unfolding for Two-Way Two-Mode Preference Rating Data," Journal of Classification, Springer;The Classification Society, vol. 30(3), pages 370-396, October.
    5. Jan Schepers & Iven Mechelen & Eva Ceulemans, 2011. "The Real-Valued Model of Hierarchical Classes," Journal of Classification, Springer;The Classification Society, vol. 28(3), pages 363-389, October.

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