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The open academic: Why and how business academics should use social media to be more ‘open’ and impactful

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  • McCarthy, Ian P.
  • Bogers, Marcel L.A.M.

Abstract

The mission of Business Horizons is to publish research that practitioners can understand to help them change their thoughts and actions. However, this mission remains an elusive ideal for many business school academics as they struggle to overcome the research-practice gap. To help scholars bridge this gap, we present social media as a boundary-spanning technology to be open to connecting with, learning from and working with academics and other stakeholders outside their field. Social media can be used as a boundary-spanning technology to help bridge the research-practice gap. To support this idea, we present a process model of five research activities—networking, framing, investigating, disseminating, and assessing—and describe how social media can make each activity more open. We present a framework of four social media-enabled open academic approaches—connector, observer, promoter, and influencer—and outline some do’s and don’ts for engaging in each approach. We also discuss the potential dark side of openness through social media and offer some coping strategies. As per the mission and scope of Business Horizons, this article aims to help business academics rethink and change their practices so that our profession is more widely regarded for how our research positively impacts business practice and society in general.

Suggested Citation

  • McCarthy, Ian P. & Bogers, Marcel L.A.M., 2023. "The open academic: Why and how business academics should use social media to be more ‘open’ and impactful," Business Horizons, Elsevier, vol. 66(1), pages 153-166.
    • Handle: RePEc:eee:bushor:v:66:y:2023:i:1:p:153-166
    DOI: 10.1016/j.bushor.2022.05.001
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    References listed on IDEAS

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    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. Marcel Bogers & Ann-Kristin Zobel & Allan Afuah & Esteve Almirall & Sabine Brunswicker & Linus Dahlander & Lars Frederiksen & Annabelle Gawer & Marc Gruber & Stefan Haefliger & John Hagedoorn & Dennis, 2017. "The open innovation research landscape: established perspectives and emerging themes across different levels of analysis," Industry and Innovation, Taylor & Francis Journals, vol. 24(1), pages 8-40, January.
    3. Marcel Bogers, 2021. "Five principles for scientists on social media," Nature, Nature, vol. 593(7857), pages 37-37, May.
    4. Joel Bothello & Thomas J. Roulet, 2019. "The Imposter Syndrome, or the Mis‐Representation of Self in Academic Life," Journal of Management Studies, Wiley Blackwell, vol. 56(4), pages 854-861, June.
    5. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    6. Vicente-Saez, Ruben & Martinez-Fuentes, Clara, 2018. "Open Science now: A systematic literature review for an integrated definition," Journal of Business Research, Elsevier, vol. 88(C), pages 428-436.
    7. Maggitti, Patrick G. & Smith, Ken G. & Katila, Riitta, 2013. "The complex search process of invention," Research Policy, Elsevier, vol. 42(1), pages 90-100.
    8. Susanne Beck & Carsten Bergenholtz & Marcel Bogers & Tiare-Maria Brasseur & Marie Louise Conradsen & Diletta Di Marco & Andreas P. Distel & Leonhard Dobusch & Daniel Dörler & Agnes Effert & Benedikt F, 2022. "The Open Innovation in Science research field: a collaborative conceptualisation approach," Industry and Innovation, Taylor & Francis Journals, vol. 29(2), pages 136-185, February.
    9. Christopher Wickert & Corinne Post & Jonathan P. Doh & John E. Prescott & Andrea Prencipe, 2021. "Management Research that Makes a Difference: Broadening the Meaning of Impact," Journal of Management Studies, Wiley Blackwell, vol. 58(2), pages 297-320, March.
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